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Tag: agreement

Negotiation

Why Negotiating Your Own Licensing Deal is a Bad Idea

One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why here are six of …

How to / Mistakes / Negotiation

If You’re Too Hungry for a Deal, You Could Get Eaten Alive

The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …

Agreements / Mistakes / Negotiation / Patents

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Agreements / Mistakes / Royalties

Are You Confusing the Royalty Rate with the Royalty Calculation?

When it comes to getting paid in a licensing deal, there’s a big difference between the royalty rate and how it’s used to calculate royalty payments. If it’s not clear …

Brands / Marketing

How to Use Joint Ventures to License Your IP

Developing and making money with your IP doesn’t mean you have to go it alone. You can use licensing to get the resources you need without the added cost through …

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