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Tag: action

art of licensing, teamwork
How to

5 Tips for Mastering The Art of Licensing

If you’re an inventor or small business owner, you know that licensing is a great way to commercialize your product. But what does it take to succeed in the world …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Brands / Copyrights / Patents / Trade Secrets / Value

Is Your Intellectual Property Losing Value?

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose …

Marketing / Patents

3 Steps to Help You Avoid the Licensing Runaround

You’ve been pitching your IP to a large company who seems interested. You’ve spent months going back and forth in discussions, presentations, and demonstrations. Each time they tell you they’re …

Licensing

If You Don’t Do Anything with Your IP, Nothing Will Happen

Licensing is an active process. If you don’t do anything with your intellectual property – meaning make, market or sell it, then nothing will happen. Taking action through the licensing  …

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Licensing4Profits

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