Unlimited Wealth: The Ultimate Guide to Creating Big Money Licensing Deals - 70% Off

This is my most comprehensive program giving you the steps from A-Z on how to make money licensing intellectual property. It covers so many areas and delivers such a practical context to licensing  intellectual property and the opportunities presented, it would be almost impossible to list everything you’ll learn. But, for here’s some of what you’ll learn…

Here’s Whats  Inside…

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  • How most people limit how they make money with IP and how to expand your money-making possibilities.
  • Why “build and sell” isn’t the only way to make money with IP.
  • How IP assets are fluid, scalable and applicable to a multitude of uses beyond what’s immediately obvious.
  • Why IP isn’t limited to a tiny local markets but open to huge worldwide markets (real estate is limited to location – IP can be done with any company, anywhere around the world).
  • How IP assets can go from unknown to well-known.
  • The story of the origins of the Power Rangers and how that IP was re-adapted for the US market.
  • How risk taking entrepreneurs became wealthy by taking a chance on IP assets like “Power Rangers”.
  • How corporations use licensing to assemble and produce popular products you use every day
  • How George Lucas saw the value of the “Star Wars” merchandise rights that a major TV network undervalued and the hundred-million dollar strategy he used to cycle the IP to generate revenue.
  • How easily IP can be done in the global ecosystem eg. Contracts are the same, terminology is the same, the protections and laws are the same – how everyone working with IP operates in the same context.
  • How you’re only limited by your imagination.
  • How to be creative with IP.

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  •           The wealth ice-berg and how tangible wealth only represents the tip of the ice-berg
  •           How the two categories of wealth (tangible and the intangible assets), intangible wealth represents 80% of the wealth. How intangible wealth produces the most wealth.
  •           The Wealth IQ Quiz and how to identify intangible IP
  •           Why having IP like broadcast licenses, recipes, publications, real estate and software isn’t enough – it’s what you do with it to generate wealth
  •           What to do with your IP.
  •           95% of all patents never generate a single cent of revenue and why what you do with your IP is more is where the majority of the economic value if produced.
  •           Why its false to believe that once you create a patent, trademark or copyright, it automatically has immense value
  •           Licensing is about how to take intangibles and turn them into money.
  •          The Wealth Creation shift – how the world’s biggest companies have changed from physical assets (equipment, factories) to intangible assets (software, brands) and the biggest driver of this change will only continue to grow (innovation).
  •           Ownership vs Control – why IP doesn’t require you to own an asset in order to profit from it, reducing the costs necessary to commercialize and IP. You just need to know what to do with the rights you control.
  •           Why the inventors who own IP that doesn’t make any money, simply don’t know what to do with it.
  •           How most invention promotion companies take advantage of inventors who don’t understand the licensing process and end up getting ripped off.
  •           How to get a piece of the action that huge dominant companies make with IP if you know how to do it – if you know the questions to ask, where to go, what to say – to uncover the opportunities.
  •           How licensing is nothing but a great way to borrow resources that you don’t have.
  •           Why the small business focus on the cost and resources they don’t have (no money, can’t hire new employees, can’t develop the new product, can enter the new market, can’t expand distribution) limits the option of getting a bigger piece of the market pie by growing through creative leverage of other people’s resources.
  •           How to recognize companies whose resources you can leverage that match the resources you don’t have but need.
  •           A car insurance case study – How an auto insurance company could leverage their IP to grow more leads.
  •           A small business case study of an auto insurance company.
  •           IP audits and sow small businesses lose sight of their ability to leverage their own assets because of getting involved in building the business.
  •           How knowing what you have helps you go out and get what you don’t have.
  •           How to leverage the relationship with the company you license from as a door opener to find and spot new opportunities.
  •           A cast study of how a toy company leveraged the retail development division of their licensor to access opportunities they couldn’t have developed on their own.
  •           The million-dollar advertising economic commitments retailers expect from product owners to promote the product to bring in store visitors and a licensing spin that makes that irrelevant to you if you license from the right kind of companies.

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  • The reverse brain drain and how other countries are starting to develop, protect and license their IP. 
  • Registered IP and unregistered IP (trade secrets etc managed by NDA, non-competes etc)
  • If you don’t use your IP, you could lose it (patent trolls) and why making use of your IP is the best way to make the most of it.
  • Unregistered IP such as Know How and Processes and Systems. How Amazon’s one-click ordering was a patented process that gave them a huge advantage that other companies paid to use.
  • How less than 20% of company balance sheets today are comprised of tangible assets.
  • Fact: IP assets don’t depreciate in value in comparison to tangible assets. In fact, they appreciate in value the more you do with them. 
  • IP assets are real property which means they can be sold, bought, gifted, rented, passed under a will and can be assigned.
  • The different ways IP can be used to make it more valuable than it is now
  • How to use “the two-way valve of licensing” to get creative with licensing (licensing in and licensing out).
  • How any company selling successfully to a niche market that wants to expand but doesn’t have the resources to grow can use licensing to achieve the growth without increasing overheads.
  • Licensing allows you grow the size of the pie you have.
  • Why getting 10% of a bigger market pie, created through licensing can be worth 10X more than keeping 100% of the smaller market pie you have now.
  • Why raise and spend all the money on your own to build and market your own brand when you can go out and borrow perfectly good, well-known, highly recognized brands and apply them to your product and service? 
  • Why spend the money to R&D new products when there’s plenty of really good products out there that can fit your fit your manufacturing, distribution and marketing system – why not license those? 
  • Why licensing your IP can lead to your company being acquired.
  • A clear example of how to raise financing from licensing agreements as a licensor.
  • How to negotiate to receive upfront, the full value of a 5-year licensing agreement, in order to raise financing from your licensing agreement (if you’re a licensor you’ll absolutely love this)
  • Several marketplaces where you can buy or sell IP.
  • “Broken brands” and how companies are buying up them up to re-license them for a particular type of underlying value.
  • A secret negotiating strategy to buy time with a large companies and get the equivalent of an option to buy a license and test it on the market without legally binding yourself to an agreement.
  • How Andy Warhol built a fortune as an artist by leveraging other people’s artistic IP (the estate was valued at +$500 Million).

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  • The different kinds of licensing variations found in different business activities.
  • Where to uncover market value royalty rates of IP to give you an idea of rates are comparable.
  • A broad overview of the 6 ways to create lucrative licensing deals.
  • Why limiting derivatives to IP that you license is important strategically.
  • The biggest difference between franchising and licensing and a clear example of how to distinguish between the two.
  • How to use quality control in your licensing deals to avoid the value of your IP being eroded in the marketplace.

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  • Why getting non-exclusive licenses can be more to your benefit than exclusive licenses.
  • How royalty arrangements can be negotiated in any way two parties agree to and examples of different royalty arrangements.
  •  The different variables that affect what royalty percentage you can get.
  • Why you should never be fixated on getting a certain royalty percentage in your negotiations once you understand this: “What would you rather have, 100% of $1 million or 1% of $100 million?”.
  • Why licensing IP is as close you can get to generating residual income versus active income that you get up every day to work for.
  • How you can make money with IP even if you aren’t an inventor by buying or controlling other people’s IP if you see the opportunities they don’t and understand what to do with it.
  • How licensors can control the rights to their IP even if new distribution channels open up that couldn’t have been foreseen.
  • An overview of the 6 ways to add value to your IP to make it more licensable.
  • Basic negotiation strategies you know how to spot so you recognize how and when negotiation partners start to position themselves.
  • How to “read” the negotiation landscape as events unfold.
  • How to sidestep certain questions negotiators ask so you don’t give away crucial negotiation information too early and lose leverage.
  • Information products and the different ways to license information.
  • Why getting your IP valued before you’re approached to be acquired is critical.

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On Top of Your 70% Discount,
You Also Get These 3 Bonuses Worth An Extra $328

Bonus 1 – ($99 Value) 

6 Ways to Create Lucrative Licensing Deals (MP4)

These 6 strategies double as tools to find opportunities as well as a basis for the type of deals you can put together. You’ll learn about, broad licensing, niche licensing, brand extensions, strategic alliances, joint ventures and sub-licensing.

After seeing this, you’ll notice unique opportunities that have been sitting right under your nose.

Bonus 2 – ($79 Value)

Negotiating Secrets of
The Pros

You’ve just presented your licensing opportunity to a company and they’ve said, “We’re interested – what are your terms…”. What do you do now? How do you approach your negotiations? If you’re unsure of the process, this guide will give you a solid foundation and a strong sense of certainty on how to negotiate win-win licensing deals.

Bonus 3 – ($150 Value)

The Licensing Compass Mini-Coaching Session

Even with all the information, you need to talk to an objective expert about your specific situation. This 20-minute one-on-one telephone coaching session will help you get an expert opinion on where you are and what you need to do.

Get This $827 Value Package for Only $149

This entire $499 digital package includes 4 video MP4 segments, 4 mp3 audio’s as well as 4 PDF transcripts. 

Not only do you get 70% off the training, but you also get extra bonuses worth $328 on top of that All for a special low price, only for 72 hours. Get it while you can.

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Once this deal is over, this special page disappears and simply won’t be seen again for at least another year. Maybe never, since I’m taking things in a new direction. But, I’d like to make sure you at least get the chance to get this while it’s available since it may never come back.

You can instantly download the entire package right now at the special discount and immediately be in possession of training.

And in addition you are covered by my 30-Day Totally Risk-Free 100% Money-Back Guarantee.

I’ve made it that much easier for you get access to information that could hold the key to giving you a licensing jump start. Just one insight could mean the difference between igniting the drive to make real progress towards your next licensing deal, or making no progress in the next 12 months and wonder to yourself, “Why am I still in the same place I was a year ago?”

To your massive success,

Rand Brenner
Founder, Licensing4Profits.com