IP Business Builder

Licensing Secrets Every Business and Startup  Must Know

Owning intellectual property means you have exclusive rights to a particular product, service, process, brand, or innovation. This exclusivity gives you a significant market advantage, and in the first part of this workshop, you’ll learn how to develop an IP licensing strategy to accelerate your business growth and expansion.

Licensing your IP is just the tip of the iceberg. What you’re leveraging are a licensing partner’s resources (OPR) and revenue generating opportunities. In the second half of this audio workshop, you’ll learn what and how to use licensing to leverage these and other money-making options for your business IP.

Profit is now a game of out-thinking your competitor and less about outproducing him. The old business model designs a product and sells it to create a significant product stream. The new business model is built on intellectual property (IP) to generate a much higher value than the traditional “product or service only” business.

Today’s market investors are looking at companies with intellectual property. Businesses that focus on leveraging their IP rights will be the most successful in this new economy. Understanding how to create, manage, and make money with IP is now one of the essential strategies for every entrepreneur, startup, and business owner.

Two Hour Audio Presentation

  • How to determine the economic value of your intellectual property and how to use it to access capital
  • Ways to use licensing as the contractual tool to build strategic alliances and partnerships
  • Examples of how to leverage your intellectual property in more ways than just financial
  • Ways to use licensing to get a competitive position in a niche market
  • Online and offline strategies for acquiring products and expanding your market
  • Ways to use licensing to promote your products and services to create a loyal clientele
  • Why you’ll want to make sure your employees are covered under a work-for-hire agreement – and how to do it
  • How to use licensing as a first step to not only forming a partnership with other companies but also a long-term merger, acquisition, or exit strategy
  • All about the strategic alliances and joint ventures you can make with licensing – and what to look for in the perfect partner
  • Key terms you’ll need to know along the way like a minimum guarantee, quarterly reporting, and quality control
  • All the advantages “having an exclusive” affords you when it comes to licensing and a few caveats to look out for
  • Exactly what you need to be aware of before you sub-license to make sure everyone is on the same page
  • Franchising as a licensing option – and the differences between it and a licensing agreement
  • Why large corporations can’t always commercialize their smaller technologies – and how small businesses can use that as a huge opportunity
  • How to use licensing to attract investors and get a start-up up and running
  • Real-life examples of how licensing works

Transcribed Course and Reference Notes

Here’s what included in the IP Business Builder course:

  • 2-hour audio seminar
  • 51 Page Audio Workshop Transcribed Book
  • 12 Page Reference Notes Workbook

Bonus: Worldwide Licensing Resource Guide ($999 Value)

57-page interactive resource guide giving you quick access to valuable licensing resources including:

  • Manufacturing Trade Associations
  • Worldwide Patent Search Engines
  • Available for Licensing Online Directories
  • Valuation, Licensing, and IP Exchanges
  • Links to US Government Funding Sources
  • Sample Agreements including NDA, Deal Memo, and Licensing Contracts

Startups and businesses who understand IP and how to create and control it through licensing will have one of the most critical competitive advantages of the 21st Century. Leveraging the cash flow rights of intellectual property is the power play to grow and expand your business in today’s economically turbulent global marketplace.