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Here’s a recap of what you’ll learn in the eCourse:

Part 1:

  • Why intellectual property is the next big wealth creating opportunity
  • The two categories of intellectual property and the different types of IP
  • Why people often confuse the two categories of IP
  • Why most people miss the big licensing opportunities with IP

Part 2:

  • Why many of these companies and entrepreneurs don’t have the internal resources to quickly develop new product and services
  • Why they rely on the “inventor” community to give them innovative products and services.
  • How licensing is a quick and powerful method for tapping into a partner who is already producing and selling goods or services into one or more markets.
  • How licensing creates recurring revenue and why it’s so profitable
  • Why developing a licensing mindset is critical to thinking about new ways of making money with your IP
  • Why licensing is one of the most exciting multi-billion dollar opportunity, and works the same whether you are in Toledo or Tokyo.

Part 3:

  • Find out some of the quickest ways to build your IP value
  • The number one thing you can do to make your IP very licensable.
  • Learn which value your IP must have and why a licensing partner will not buy your licensing rights without it.
  • Why protecting your IP alone does not create value
  • The three value parts that prove your IP is licensable
  • How to use other people’s IP to add to your IPs value parts
  • Why missing this one value part will make protecting it pointless.
  • How to find which value parts are most important to a potential licensing partner

Part 4:

  • Why Licensing an intellectual property is done for a lower cost and in a shorter period than starting and launching a new business.
  • What steps to take in Licensing out your intellectual property and why licensing is much less work than the day-to-day operating of your own business.
  • How to use Licensing to expand your business by adding a product or service to your existing business and keep your “bread winner” products or services going.
  • Why Licensing is more effective in difficult economic times and how to tap into the demand for intellectual properties.
  • How to start the licensing process now and find the resources you need to get your Intellectual Property to market.

Part 5:

  • The Language of Licensing
  • 2 Keys to Finding the Right Partner
  • Secrets to Selling Your Licensing Deal
  • 4 B’s of Negotiating
  • 5 Ways to Do a Licensing Deal
  • 5 Golden Rules of Licensing

Enjoy your eCourse!