Here are some of the valuable insights you’ll get from this video training. You’ll discover:
- The IP System. This is the foundation which creates the IP. It’s most commonly known as the legal means for protecting creativity, knowledge and helps the creator have a legal right to prevent others from using their creativity and knowledge.
- The 2 sides of licensing. People think of licensing as a legal process but it’s also a money making process built on 7 pillars (you’ll learn more about these in tomorrow’s email).
- The money making side. This brings the owner of the IP together with the people that know how to market and sell it (commercialize).
- The legal contract side. Where the owner transfers rights to use the IP to another person for a price while keeping ownership of the asset.
You’ll also learn about the stages of the following money-making process:
- Step 1 – Development & Protection – The development and protection of the IP and the right questions to ask at this stage on the opportunities represented.
- Step 2 – Marketing – Packaging the benefits of your intellectual property into different marketing materials and finding licensees and connecting with them.
- Step 3 – Negotiation – The different terms and types of payment structures. You’ll learn about advances, royalties calculated on gross sales vs. net sales and different royalty ranges.
- Step 4 – Contract – This is the formalizing of what’s agreed in the negotiation.
- Step 5 – Generate Revenue – When the licensee receives the transfer of rights, markets or uses your IP and pays you.
This training, “The Money Side of Licensing vs. The Legal Side of Licensing” will help you identify if you’ve been overdoing the legal protection activities. You’ll get a clearer view of the money-making activities you should rather be focusing on so that revenue generation becomes the main activity around your IP.
This special offer comes with 3 additional training bonuses.
Free Bonus #1 – Licensing Compass (20-Minute Mini-Coaching Session – $150 Value)
Even with all the information, you need to talk to an objective expert about where you are in the process. This 20-minute one-on-one telephone coaching session will help you get an expert opinion on whether you’re ready to go straight to the licensing process based on what you’ve done with your IP.
Free Bonus #2 – Licensing Secrets of the Pros (PDF Special Report – $79 Value)
Have you ever had an idea but didn’t know how to exploit it or what to do with it? Have you ever seen someone else’s idea that you knew you could something with but didn’t know what to do? If you have, then this is your guide.
This special report lays out the insider secrets to finding and negotiating the closest thing to a monopoly as possible with licensing. You’ll also discover specific negotiation strategies for your licensing terms such as royalties (and advances against royalties), performance guarantees as well as tips and tricks for negotiating exclusivity and reducing risks.
Free Bonus #3 – 6 Step Licensing Plan (MP4 Video Training – $49 Value)
This video training is your money-making road-map. It takes you through the key factors that make IP licensable, how to identify the right partners, presenting the benefits to partners and how to use costs, numbers and forecasts to add impact to your offer to secure agreement for your deal.