If you are in the seminar and workshop business, most of your company’s real worth is hidden as intellectual property. Instead of selling seats one-by-one, you can “leverage” your IP and make more money by letting others use and deliver your seminars and workshops. That’s the licensing model used by the fastest growing companies today.
Learn the inside strategies, tips, and techniques to turn your seminars and workshops into money-making licensing deals.
Here’s what’s covered in this course:
- Why License Your Workshops & Seminars
- Your Seminars and Workshops are Intangible Assets of Hidden Wealth
- 3 Ways to Bundle Your IP Assets
- How Licensing Works and Why it’s the Business Model of Today
- 4 Top Reasons to Consider Licensing
- 2 Secrets to Successfully Marketing Your IP
- The 4 Most Powerful Marketing Tools
- The 4 Step Marketing Action Plan
- How to Create Your Licensing Opportunity Profile
- 3 Ways to Qualify The Right Kind of Licensee
- 3 Secrets to Selling the License
- IP Opportunity Intro Letter
- Keeping Your IP Intact – Using the Non – Disclosure Agreement
- Must-Have Terms for Your Licensing Agreement
- 3 Most Important Keys to Supporting Your Licensees
- The SAP – The Secret to a Successful Licensing Program
- 8 Key Licensing Success Factors
It doesn’t matter if it’s sales training, personal-growth seminars, or marketing systems, if you are selling it, you can make more money licensing it. You’ll learn how to turn your seminar or workshop into a licensable IP and how to develop and carry out a licensing plan that works for you. You’ll find out how to build marketing materials using workbook examples and templates.
Other Licensing Success Secrets You Will Learn about:
• Different ways of structuring royalty payments – a fixed fee, annual renewal, or a hybrid of both – and how to know which one is best for you
• The four essential elements you need to properly present, find and negotiate a licensing agreement for your IP
• Ways to show value for both the licensee and the end customer – and why you need to do both
• Creative ideas for finding licensees
• All about presenting your licensing opportunity to prospects – from filling out a non-disclosure agreement to negotiating the deal
Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps detailed in this audio workshop, you’ll be able to develop and license your seminars and workshops and start making money in as little as 90 days.
Here’s what’s included in this PROGRAM:
- The Reference Notes for easy reference to follow the audio presentation.
- 90-minute audio e-course that will teach you the inside strategies, techniques, and tools to license your seminars or workshops successfully.
- Examples of all the types of agreements including the NDA, Short Form, and Long Form licensing agreements.
30 Day No Risk Offer
If you listen to this e-course and decide it’s not for you, return it within 30 days of your purchase for a full refund.