Marketing Secrets of the Licensing Pros – Online Event

To successfully license your IP, you must get the attention of potential partners. It requires communicating with the right type of target licensees to create a dialogue – information requests, discussions, meetings, and licensing offers.

If you are thinking, how do I do that, then join me for my upcoming workshop on Aug. 12th, at 9 AM PDT, Marketing Secrets of the Licensing Pros? Learn the strategies and tactics to attract licensing partners successfully.

Here’s what you’ll learn during this 4 part workshop:

  1. Understanding your Intellectual Property and where it fits in the marketplace
  2. Gathering the Right Information and Creating your Licensing Opportunity Marketing Materials
  3. Marketing Channels and How to Use them to Promote your Licensing Opportunity
  4. Setting up the Licensing Campaign Follow-up System

This workshop will lead you through a wealth of marketing secrets, strategies, and tactics – from figuring out the best markets for your IP, creating a compelling licensing story, determining the best social media channels, and more to help you get the biggest return your licensing efforts.

At the end of the workshop, there will be a “Q&A” coaching clinic where you’ll get a chance to get answers to your questions about marketing your IP and licensing opportunity.

You’ve invested lots of time and money researching and developing your IP – whether it’s a product, service, software, device, trade secret, or know-how. The question is, what are you doing to make money with your IP?

Even if you lack the licensing expertise, the good news is that licensing skills can be taught, practiced, and perfected. By making a small investment in these skill sets, you will reap huge dividends in your ability to tell a compelling story about your IP and attract the licensees, investors, entrepreneurs, and partners you need.

Click here to register for this event today.

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Rand Brenner Author
CEO Licensing Consulting Group , Licensing4Profits
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid\'s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India.

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