To successfully license your IP, you must get the attention of potential partners. It requires communicating with the right type of target licensees to create a dialogue – information requests, discussions, meetings, and licensing offers.
If you are thinking, how do I do that, then join me for my upcoming workshop on Aug. 12th, at 9 AM PDT, Marketing Secrets of the Licensing Pros? Learn the strategies and tactics to attract licensing partners successfully.
Here’s what you’ll learn during this 4 part workshop:
- Understanding your Intellectual Property and where it fits in the marketplace
- Gathering the Right Information and Creating your Licensing Opportunity Marketing Materials
- Marketing Channels and How to Use them to Promote your Licensing Opportunity
- Setting up the Licensing Campaign Follow-up System
This workshop will lead you through a wealth of marketing secrets, strategies, and tactics – from figuring out the best markets for your IP, creating a compelling licensing story, determining the best social media channels, and more to help you get the biggest return your licensing efforts.
At the end of the workshop, there will be a “Q&A” coaching clinic where you’ll get a chance to get answers to your questions about marketing your IP and licensing opportunity.
You’ve invested lots of time and money researching and developing your IP – whether it’s a product, service, software, device, trade secret, or know-how. The question is, what are you doing to make money with your IP?
Even if you lack the licensing expertise, the good news is that licensing skills can be taught, practiced, and perfected. By making a small investment in these skill sets, you will reap huge dividends in your ability to tell a compelling story about your IP and attract the licensees, investors, entrepreneurs, and partners you need.