Licensing Your Info Product: A Deep Dive into Strategy, Benefits, and Steps Involved

The information product industry is booming, generating billions in revenue annually. Self-paced eLearning is a rapidly growing sector with soaring demand for online courses.

For those in the information product business, there are two ways to capitalize on this market:

  1. Set up your own online information product marketing business: This route entails a steep learning curve and significant time and financial investments with uncertain returns.
  2. License your information product to others: A low-cost, high-return strategy that eliminates the need to set up an online business or handle overhead expenses.

Licensing offers a unique advantage by turning your one-time sales into recurring revenues. Instead of selling one product at a time, licensing allows you to receive royalties continuously from multiple partners selling your licensed products – a wealth-building opportunity.

Why opt for licensing? It saves time and money, as proven information products are readily available for sale. Licensing allows digital entrepreneurs and course instructors to streamline revenue generation without added costs while tapping into various formats, sales channels, and markets.

Licensing your information product involves several strategic steps. Here’s a deep dive into how you can effectively license your product:


  • Identify Potential Licensees: Research and identify businesses or individuals who could benefit from your information product. Look for those with established sales channels and a customer base that aligns with your product.
  • Create a Licensing Package: Develop a comprehensive licensing package that includes all necessary materials, such as the product, marketing collateral, and training resources.
  • Set Licensing Terms: Clearly define the terms of the licensing deal, including royalty rates, payment schedules, and license duration. Ensure that the terms are mutually beneficial.


  • Recurring Revenue: Licensing provides a steady income stream through royalties, offering financial stability and growth potential.
  • Broader Reach: Your product can reach a wider audience as multiple licensees promote and sell it across different markets and channels.
  • Focus on Core Competencies: By licensing your product, you can focus on creating new content and improving existing products, leaving the sales and marketing efforts to your licensees.

Steps Involved

  1. Develop a High-Quality Info Product: Ensure that your information product is well-researched, valuable, and meets the needs of your target audience.
  2. Legal Considerations: Consult legal professionals to draft a solid licensing agreement protecting your intellectual property and interests.
  3. Marketing and Promotion: Create marketing materials highlighting the benefits of licensing your product. Use SEO keywords such as “Info Product Licensing,” “eLearning Market,” and “Online Business Strategies” to boost visibility.
  4. Engage Potential Licensees: Reach out to potential licensees through networking, industry events, and online platforms. Present your licensing package and explain the benefits of partnering with you.
  5. Negotiate and Finalize Agreements: Work closely with interested licensees to negotiate fair and beneficial terms. Finalize the agreements and provide necessary support to ensure a successful partnership.

Real-World Case Studies of Successful Licensing in the Information Product Industry

Case Study 1: Skillshare’s Licensing Model

Skillshare, a leading online learning platform, leverages licensing to expand its course offerings. By partnering with experts and licensing their content, Skillshare provides high-quality courses to its users while generating recurring revenue for content creators.

Case Study 2: Coursera’s University Partnerships

Coursera collaborates with top universities to license their courses and offer them to a global audience. This model benefits both parties: Universities gain exposure and revenue, while Coursera enhances its course catalog.

Case Study 3: Tony Robbins’ Personal Development Programs

Tony Robbins, a renowned motivational speaker, licenses his personal development programs to various organizations and training centers. This strategy allows him to reach a broader audience and generate substantial recurring income.

Key Considerations for Information Product Creators in Choosing the Right Path

Choosing between setting up your online business and licensing your information product depends on several factors. Here are key considerations:

Time and Resources

  • Own Online Business: Requires significant time and resources to set up, market, and manage.
  • Licensing: Allows you to leverage existing resources and expertise, saving time and reducing costs.

Risk Tolerance

  • Own Online Business: Involves higher risk due to initial investments and uncertain returns.
  • Licensing: Lower risk as you rely on established licensees to sell your product.

Market Reach

  • Own Online Business: Limited by your marketing efforts and reach.
  • Licensing: Broader reach through multiple licensees promoting your product across different markets.

Revenue Potential

  • Own Online Business: Potential for higher margins but requires continuous effort to generate sales.
  • Licensing: Steady stream of recurring revenue through royalties with less ongoing effort.

The Future of the Information Product Market and How Licensing Can Be a Shortcut to Success

The information product market is poised for continued growth, driven by the increasing demand for self-paced eLearning and digital content. Licensing your info product presents a compelling shortcut to success, offering numerous benefits such as recurring revenue, broader reach, and reduced risk.

As information product creators navigate this dynamic landscape, licensing emerges as a strategic option to accelerate growth and create lasting value. By understanding the intricacies of licensing and leveraging its advantages, you can position your information product for success in the ever-evolving eLearning market.

Ready to Transform Your Info Product Business?

Licensing your seminars, workshops, and training courses is a powerful way to leverage your expertise into sustained revenue. Whether in fitness, personal development, technology, or any other field, the potential for scaling your business and enhancing your brand is immense.

And right now you can get access to a limited-time special offer on How to License Your Training Courses, Seminars, and Workshops. Our comprehensive course covers everything you need, from the basics to advanced strategies. Get it now at this link.

Join the ranks of successful licensors and unlock new growth opportunities for your business today!



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.