Licensing Partners

Why Licensing Creates a Bigger Revenue Pie

When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And

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How to Sell New Customers and Products without Spending a Dime

Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the

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Here’s One of the Fastest Ways to Find Licensing Partners

One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.

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Licensing Gets You OPR – Other Peoples Resources

Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.

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How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just

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Are You Turning a Deaf Ear to Your Potential Licensing Partner?

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of

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Are You Pushing Away Potential Licensing Partners?

One of the biggest mistakes you can make licensing your IP is continuously pushing it on a licensing partner. That ultimately pushes away your partner, especially if your IP doesn’t

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Is Your Licensing Partner the Wrong Fit?

Don’t jump at the first licensing partner that comes along. Otherwise, you may wind up with one who can’t deliver on their side of the licensing agreement. Finding out after you sign the agreement that your partner doesn’t have the money, manufacturing or distribution capabilities is too late.

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Is Your Licensing Partner Biting Off More Than They Can Chew?

Your licensing partner is excited about your intellectual property, and you agree to give them global rights. After you’ve signed the licensing deal, you discover they’ve spread themselves too thin.

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