Licensing Mistakes

Is Your Exclusive Licensing Deal Costing You Money?

I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance.

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If You’re Too Hungry for a Deal, You Could Get Eaten Alive

The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose

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If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or

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Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often

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Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to

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Are You Confusing the Royalty Rate with the Royalty Calculation?

When it comes to getting paid in a licensing deal, there’s a big difference between the royalty rate and how it’s used to calculate royalty payments. If it’s not clear

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Licensing is a Money-Making Process If You Follow the Right Steps

Licensing is a process that involves a way of doing things to turn your IP into money-making products, services, and technologies. At its most basic level, licensing involves proving your

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Are You Stuck in a Licensing Trap?

Licensing your intellectual property is challenging especially if you’re unsure what to do or how to do it. And that can lead you into big licensing traps, some of which

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3 Common Mistakes That Sink Your Licensing Presentation

A big part of success is licensing is creating the right kind of presentation. Get it right, and your licensing partner wants to know more. Get it wrong, and they’ll

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