IP Licensing Coach

Training Course Schedule

Week 1:  Introduction to IP and Licensing

  • Review of the different types of IP including patents, trademarks, copyright, trade dress, and trade secrets
  • How to use the IP audit process to find and inventory IP assets
  • Risks and rewards, and selling vs. licensing,
  • The IP marketplace

Week 2:  Basics of the Licensing Process

  • Strategic planning and licensing program development, management, and execution
  • Understanding the different licensing strategy options
  • Steps in the licensing process, including building IP value,  and using licensing to start a new venture or expand an existing business, international licensing and relationship-building
  • IP valuation methods (e.g., Market, Financial, Cost) and their pros and cons

Week 3: Business Development and Licensing Sales

  • How to identify and find licensing opportunities for different types of intellectual properties
  • How to make money both from buying and selling IP rights
  • The best resources for finding potential licensing partners including LinkedIn, trade shows, online directories, and other resources
  • How to use due diligence to qualify licensing partners
  • How to create licensing introduction and follow-up emails, one-sheets, available for licensing web pages, social media banners, and other sales materials
  • How to create and present successful licensing  presentations

Week 4: Negotiating Deal Terms

  • Understanding the negotiating process
  • How to prepare
  • Negotiating tactics
  • Communicating with clients
  • Working with IP attorneys

Week 5: Licensing Agreements

  • Review of the different types of agreements used in the licensing process, including Non Disclosure (NDA), Deal Memos,  and Long Form Agreements (Patent, Trademark, and Copyright)
  • Structuring key business terms, including granting of rights, exclusivity, territories, sub-licensing, performance clauses, royalty payments and termination
  • Legal services related to the licensing program, including working with IP attorneys and drafting of license agreements with the client

Week 6: License Fees & Royalty Rates

  • Calculating royalty rates – formulas and rules of thumb
  • Different royalty rate structures and when to use them

Week 7: Managing Risks

  • Identifying and managing different types of risk, including confidentiality, infringement, liability, and unlicensed competition

Week 8: Compliance and Licensee Management

  • How to manage the ongoing relationships between the client and its licensees to maximize the success of the license business
  • How to set up a contract compliance system for financial reporting, quality control approvals, and performance benchmarks
  • Understanding royalty audits and when and how to conduct them

Week 9: Working as a Licensing Coach

  • Understanding the role of a licensing coach
  • How to decide your area of expertise (all types of IP vs. specific type)
  • Promoting your services and finding new clients
  • Contingent vs. retainer based compensation structures and how to get paid
  • Structuring the licensing coach agreement
  • Working with IP attorney’s and other client resources

Week 10:  Licensing Game

Put into practice what you’ve learned. You will work on a business case study that will include an IP audit and licensing strategy. You will present their analysis and recommendations, and a discussion will follow focusing on how and why you reached their recommendations. The session will close with a negotiating session giving you an opportunity to present and negotiate a licensing deal.

Patent Owners Guide to Licensing

Get this free guide and learn what patent licensing is and how to use it to make money with your patent.

We respect your privacy.