Are you a marketing, strategy, growth, sales, or CEO advisor, consultant, or coach? If so, you’re ideally situated to capitalize on one of the biggest opportunities of the 21st century.
You know your client’s business and help them grow and profit. They trust you to advise and guide them on the right action. But the question is, are you advising them on the strategic management and use of their most valuable asset – intellectual property?
If not, you’re overlooking one of their biggest money-making assets.
IP Licensing Coaches help inventors, entrepreneurs, and business owners unlock the money-making power of their intellectual property. The professionals attracted to this industry are people who like a lot of variety, are looking for the next big opportunity, want to do something they can feel proud of, and have already experienced significant business success. It allows them to use their success and experience working with clients to help them turn their IP into money-making products, services, or technologies.
The IP Licensing Coach will play a big part in the most significant wealth-creating opportunity of the 21st century – intellectual property. View any news service worldwide, and you’ll find articles about IP daily. The next significant shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e., plants and equipment) to the intangible economy of intellectual property. Like the shift in the Industrial Revolution, those with the new skill of making money with IP will be the greatest wealth builders.
Today, the most successful businesses use an intellectual property licensing model. A business is more than just the products or services it sells. Recent research revealed that the most valuable assets of every business today are its intangible assets, primarily in the form of intellectual property. By leveraging these intangible assets strategically and effectively, an innovative business can increase its value and generate revenue for little or no other cost.
IP-intensive businesses are more resilient in an economic crisis. Effectively managing IP impacts the value of a business more significantly during an economic crisis.
These are the conclusions of several economic studies concerning innovation and Intellectual Property during the last great recession.
Every business must focus on developing an IP strategy to maximize its IP revenues and business value. But the problem is most business owners don’t know how to make money with their intellectual property.
For many businesses, it’s a question of what they’ve been taught and “the way it’s always been done.” And still, others keep doing things the same old way because it’s easier.
Imagine what happens when a professional licensing coach steers their IP in new directions–and drives new revenue-generating opportunities?
IP-based businesses and industries will be best positioned to survive and thrive in the next recession. Statistically, an IP-based business has almost double the chance of succeeding compared to a non-IP business. It makes perfect sense because they follow a system and process already tested and proven. That system is LICENSING.
IP Licensing Coaches are new professionals changing how business owners, entrepreneurs, and IP owners look at the world of intellectual property. They help IP owners build their IP value and create money-making licensing deals. They help IP buyers become more educated about finding and using intellectual property that matches their ultimate goals. Most importantly, the IP Licensing Coach becomes vital to an entrepreneur’s team.
IP Licensing Coaches are the deal maker catalyst that helps create success and opportunity in the 21st-century economy of knowledge.