Licensing 101 – An IP in Motion Makes Money
If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is
How To Do Licensing
Licensing 101 – Why Licensing is Better Than Starting a Business
If you’ve got an IP, you have two options to make money with it: produce and sell it yourself or license it. Licensing rights to your IP for cash is
Is Licensing a Well-Known IP Just for the Big Guys?
How much competition is there for licensing products? Are the big players in the industry locking up all rights across all product categories, or is there still room for the little guy to license well-known properties?
#licensing #how-to #startups #IP #strategy
How to Get Your First Licensing Partner
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with
A Secret Source of IP to Launch Your Startup
Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due
How to Make Your Licensing Opportunity Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles
Your IP is More Than Just a Product or Technology
Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book, or software. IP extends into many formats