Marketing Secrets of the Licensing Pros – Workshop

5 Days Only

Special Subscriber Offer - 50% Off

Marketing Secrets of the Licensing Pros

Are you an inventor, IP owner, or business looking for the best return on your licensing efforts? Then our Marketing Secrets of the Licensing Pros workshop is for you! We’ll take you through a wealth of marketing secrets and strategies that will allow you to make the most out of your efforts.

About this Training Course

Divided into four half-hour sessions, we’ll help you determine which markets are least likely to yield returns for IP owners. Then, we’ll show you how to develop a compelling licensing story that aligns with your brand’s values and attracts investors. Additionally, we’ll guide you through selecting the best social media channels to reach audiences worldwide.

Don’t miss this chance to learn valuable marketing secrets from some of the top professionals in the industry! Our workshop is designed with experienced and new IP owners in mind – offering insights on preventing common marketing mistakes while taking advantage of the latest trends. It also helps businesses identify profitable licensing options they wouldn’t have considered.

IP Value Drivers and Marketing

Congratulations, your intellectual property (IP) is ready to be licensed! But how do you market it effectively to get the most out of the licensing campaign?

That’s where Session 1 of the Marketing Secrets of the Licensing Pros comes in. In this informative session, you’ll learn the critical information you need to include in your IP summary, tips on showcasing your IP’s strengths, and the best ways to select your market opportunities based on size, competition, and value proposition.

And once you have all that information, you’ll learn how to create a marketing plan and budget that includes a wide range of tools, like web and social media.

Get started with this session, and prepare to take your IP licensing game to the next level!

Session 1

Session 2

Effective Communications

Crafting effective marketing campaigns for Intellectual Property (IP) can be daunting, but the key to success lies in knowing your target audience.

Session 2 of Marketing Secrets of the Licensing Pros will give you clear and concise advice on how to craft your message for maximum marketing impact. You will come away with a firm grasp of how to use market research information to decide what information to include in your campaign.

What’s more, you’ll learn about crafting the perfect elevator pitch – which is crucial when meeting potential licensees. And that’s not all! You’ll also have full access to our materials which are crammed with tips on writing great copy tailored to appeal directly to your target licensee audience.

Marketing by Channel

In the third session of Marketing Secrets of the Licensing Pros, you’ll dive deeper into marketing your licensed product with a distinct “voice” for each channel.

You’ll learn: how to create an effective web presence; e-mail campaigns that will generate interest, leveraging live events, networking groups, and social media accounts; tips and tricks for producing compelling videos; presentation hacks that leave licensees wanting more; plus much more!

Channel-specific marketing will help ensure your message resonates with your target market.

Session 3

Session 4

Campaign Follow-up

Marketing Secrets of the Licensing Pros Session 4 helps you make and maintain your connection with your target audience.

The comprehensive system provides tools and resources designed to increase your visibility, reach more potential customers, and build relationships with existing ones. It allows you to create a consistent communication process and keep tabs on important information that can help you track how your products are received.

More importantly, you’ll learn an innovative system for pacing your information flow. That can help you choose what type of content is shared and ensure messages are delivered promptly to reach more people.

You also have access to tracking capabilities that enable you to get feedback on how your message was received, giving you the freedom to course-correct or pivot when necessary.

marketing secrets pdf transcription

Slide PDF and Audio Transcription


Bonus 1 – ($49 Value) 

6 Steps to Create a Money-Making Licensing Plan (MP4)

Are you ready to create a successful licensing plan but need help figuring out where to start? Look no further! Our 6 Steps to Creating a Licensing Action Plan is the perfect way to get your licensing program running. This workshop provides you with the resources and information needed to develop an action plan that identifies your money-making opportunities, the right licensing partners, and how you’ll negotiate your licensing deals.

Bonus 2 – ($29 Value) 

Guerrilla Licensing Workshop – MP4

7 No-Cost and Low-Cost Ways to Promote Your IP

Here’s what you’ll discover during the Guerrilla Licensing workshop:

  1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
  2. How to create your licensing “Buzz” using free PR.
  3. How a big licensing partner could magnify your IP attraction factor.
  4. How to build your licensing platform using social media.
  5. Two ways to create a demo video that excites licensing partners.
  6. How to let your customers sell your licensing opportunity.
  7. How to make a big impression for a small budget at trade shows.

Bonus 3 – ($175 Value)

The Licensing Compass Mini-Coaching Session*

Even with all the information, you need to talk to an objective expert about your situation. This 30-minute one-on-one telephone coaching session will help you get an expert opinion on where you are and what you need to do.

*See the terms and conditions of the coaching session.

This page disappears once this deal is over and won’t be seen again for at least another year. But, I’d like to make sure you at least get the chance to get this while it’s available since it may never come back.

You can download the entire package at a special discount and immediately own this training course.

And in addition, you are covered by my 30-Day Risk-Free 100% Money-Back Guarantee.

I’ve made it that much easier for you to access information that holds the key to your licensing success. Just one insight could mean the difference between igniting the drive to make real progress towards your next licensing deal or making no progress in the next 12 months and wondering to yourself, “Why am I still in the same place I was a year ago?”

To your massive success,

Rand Brenner