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Marketing Secrets of the Licensing Pros
Getting the word out about your licensing opportunity is the only way to get licensing partners. But it’s more than just sending one or two emails. It requires creating the right kind of information and using the right tools to contact and present your licensing opportunity.
About this Training Course
This workshop is divided into four half-hour sessions – each one will lead you through a wealth of marketing secrets, strategies, and tactics – from figuring out the best markets for your IP to creating a compelling licensing story, determining the best social media channels, and more to help you get the biggest return on your licensing efforts.
Understanding Your IP, Value Drivers and Marketing
Your IP is ready to license. Now it’s time to market it. This session zeroes in on what information you must-have for a successful licensing campaign.
Tips for getting critical information to include in your IP summary
How to play up your IP strengths in your marketing efforts
How to choose your best market opportunities: Size, Competition, Value Proposition
Creating a marketing plan and budget that includes: web, social media, and more
IP Marketing Writing Best Practices
This session gives clear, concise advice on how to create a licensing summary and weave that information into a multi-channel marketing campaign. The focus is on the writing — not the marketing mediums.
How to decide what information to use based on your target market or markets
Examples of using the information in different marketing channels
Understanding your target licensee audience
How to craft your message based on that target group
- How to create a licensing opportunity elevator pitch
How to glean marketing copy from market research materials
Marketing by Channel
In this session, you’ll take the lessons learned in session 2 and create a “voice” by marketing channel including:
Marketing Campaign Follow-up System
Make and maintain your connection and relationship with your audience through:
Consistent communication process
Tracking and responding