A Quick “How-To” Guide on Money – Making Licensing Strategies
During this how-to course, you will learn six vital licensing strategies, what they are and when and how to use these strategies to license your intellectual property.
Here’s what’s inside this workshop:
1. General Approach – Licensing Big and Broad
2. Segment Specific – Get Rich Licensing the Niche
3. Brand Extension – Expanding Your Reach
4. Strategic Alliances – Collaborating for the Cash Flow
5. Joint Venture – Forming a Partnership for Resources
6. Sublicensing – Re-licensing through a Master Licensee
Whether you own intellectual property or are looking to acquire rights to an IP, you can use these six strategies in many ways to create money-making licensing deals. The key is to control the cash flow generated from your IP rights.
This course will help you determine the right licensing strategy for your IP.