You’ve built a successful business from the ground up. You have a great product, awesome employees, and a loyal customer base. But what if there was a way to take your business to the next level?

Your business is seriously disadvantaged if you’re not focusing on intellectual property (IP). Investors are increasingly looking for companies with a strong IP portfolio, and those who don’t understand how to create, manage, and monetize IP will find themselves at a severe disadvantage.

Includes:

2-Hour Audio Seminar
51-Page Audio Workshop Transcribed Book
12-Page Reference Notes Workbook
Bonus Product: 57 Page Resource Guide with Sample Licensing Agreements

With Licensing Secrets Every Business Must Know, you’ll learn how to leverage your existing intellectual property to reach new markets and territories. This in-depth training course will show you how to manage intellectual property and license it out to other companies.

You’ll learn what types of IP can be licensed and how to protect your IP with patents, copyrights, and trademarks. You’ll also learn how to identify potential licensees, negotiate favorable terms, and draft contracts that protect your interests.

You’ll discover the many benefits of licensing, including increased revenue, expanded market reach, and diversified marketing strategy. Plus, you’ll learn how to avoid the common pitfalls that can trip up even the most experienced entrepreneurs.

Every Business Needs a Licensing Strategy

If you own a business, chances are you have some form of intellectual property that can be licensed to other companies. This includes anything from your logo and trademarks to your products, processes, and services. Licensing your intellectual property is a great way to reach new markets and territories without much extra effort. Not to mention, it can also help you diversify your marketing strategy.

In Part 1 of his workshop, you’ll learn how to develop a licensing strategy that will allow you to capitalize on your unique IP and give you a leg up on the competition.

How to Access Capital with IP
How IP Can Increase The Value of Your Business
Developing Strategic Partnerships and Alliances
How to Multiply Your Marketing Dollars
Multiplying your Network of Resources with IP and OPR
The Licensing Distribution Advantage
The Licensing Competitive Advantage
Market Exclusivity
Licensing is A Fast Track to Expansion
Poor Man’s Advertising
Creating Revenues in New Niche Markets
Reach Global Markets Without Leaving Home

How to Use Licensing to Build Business Value

You’ll also discover ways to use licensing as a contractual tool to build strategic alliances and partnerships. Plus, you’ll learn how to leverage your intellectual property in more ways than just financial. And finally, you’ll learn online and offline strategies for acquiring products and expanding your market.

In Part 2, you’ll learn how to use your intellectual property to create partnerships and increase your business revenue and value.

How to determine the economic value of your intellectual property and how to use it to access capital
Ways to use licensing as the contractual tool to build strategic alliances and partnerships
Examples of how to leverage your intellectual property in more ways than just financial
Ways to use licensing to get a competitive position in a niche market
Online and offline strategies for acquiring products and expanding your market
Ways to use licensing to promote your products and services to create a loyal clientele
• Why you’ll want to make sure your employees are covered under a work-for-hire agreement – and how to do it

Creating Partnerships and Licensing Agreements

Many people think of intellectual property as simply a bundle of patents, copyrights, and trademarks. However, these legal protections are only the tip of the iceberg when it comes to leveraging intellectual property. Behind every successful licensing arrangement is a wealth of valuable resources and opportunities. In the second half of this audio workshop, you’ll learn how to identify and capitalize on these hidden assets. From identifying potential licensing partners to negotiating favorable terms, you’ll gain the skills and knowledge you need to make money from your intellectual property.

When licensing intellectual property (IP), it’s important to remember that many different types of agreements exist. In Part 3, you’ll learn the key aspects and considerations for selecting one type over another based on your business goals and what will work best for your IP.

Using IP to Increase Your Resource
Advantages of Licensing an IP
Why Licensing is the First Step to an Exit Strategy
The Keys to the Licensing Process
The Licensing Agreement
Must-Have Clauses and Terms
Types of Licensing Agreements
How IP Leverages Your Core Competencies

Extracting Value from Licensing Agreements

As economies worldwide change, many opportunities emerge, especially for small to midsize businesses. And licensing gives business owners a new way to think about everyday products and services. Instead of promoting in linear formats similar to what your competitors are doing, licensing gives your business another approach using your IP. Unlocking commercial value from your proprietary rights or advancements in existing technologies will help finance your ventures into other markets.

Part 4 of Licensing Secrets Every Business Must Know is all about leveraging– how to use licensing to enhance the market value of your business, obtain financing, and develop a business plan. You’ll learn to “think outside the box” and extract the total value from licensing agreements by forming strategic alliances and joint ventures with other companies. And key terms like minimum guarantee, quarterly reporting, and quality control will be fully explained.

How to use licensing as a first step to not only forming a partnership with other companies but also a long-term merger, acquisition, or exit strategy
All about the strategic alliances and joint ventures you can make with licensing – and what to look for in the perfect partner
Key terms you’ll need to know along the way like a minimum guarantee, quarterly reporting, and quality control
All the advantages “having an exclusive” affords you when it comes to licensing and a few caveats to look out for
Exactly what you need to be aware of before you sub-license to make sure everyone is on the same page
Franchising as a licensing option – and the differences between it and a licensing agreement
Why large corporations can’t always commercialize their smaller technologies – and how small businesses can use that as a huge opportunity
How to use licensing to attract investors and get a start-up up and running
Real-life examples of how licensing works

Bonus Worldwide Licensing Resource Guide ($999 Value)

57-page interactive resource guide giving you quick access to valuable licensing resources, including:

Manufacturing Trade Associations
Worldwide Patent Search Engines
Available for Licensing Online Directories
Valuation, Licensing, and IP Exchanges
Links to US Government Funding Sources
Sample Agreements including NDA, Deal Memo, and Licensing Contracts

Licensing Secrets Every Business Must Know provides the essential knowledge you need to get ahead in today’s economy. It covers all the basics of IP and rights licensing through straightforward language and real-world examples. You’ll learn how to avoid common pitfalls like non-performing partners and weak licensing agreements and how to maximize the value of your IP. Most importantly, you’ll learn how to manage and control IP, giving you a major competitive edge.

Don’t get left behind in today’s economy—get Licensing Secrets Every Business Must Know and give your business the boost it needs to succeed.