Did Discovering This Secret Strategy Give Bill Gates The Certainty To Drop Out of Harvard And Strike The Deal of The Century With IBM That Made Him A Multi-Millionaire Within A Few Short Years and A Billionaire Decades Later?
If You Could Get An Unfair Advantage of Learning From an Insider with Over 25 Years of Experience Using The Exact Same Strategy To Transform Hollywood’s Biggest Blockbusters Like Batman and The Mighty Morphin Power Rangers Into Multi-Billion Dollar Worldwide Merchandise Sales Machines At A Time When They Were Completely Unknown
How Long Would You Wait To Seriously Start Using This Wealth Building Secret to Create Your Very Own Fortune Using This Strategy?
You’ll Slap Yourself on The Head When You Realize It’s Not “Rocket Science” and That You Could Have Already Done Your First Deals By Now That Put Money In Your Bank Account Like You’ll See Others Already Have Below…
Have you experienced any licensing problems, or are you worried these mistakes could happen to you?
- Getting ripped off in poorly structured licensing deals…
- Unknowingly getting involved with the wrong licensing partners and wishing you knew how to qualify them before you ever started doing anything with them…
- Wasting a lot of time and money using the wrong licensing strategy because you don’t know the different options and figure out the best one for your situation…
- Losing control of your intellectual property because you don’t know about specific clauses in your agreements that keep your rights intact…
- Not getting paid by a licensee who uses your intellectual property to generate revenue for themselves…
- Ruining potentially lucrative deals by approaching qualified partners the wrong way…
- Investing enormous amounts of time, money, and effort into developing and protecting your intellectual property – with absolutely nothing to show for it…
If you’ve ever experienced or imagined any of the above mistakes and want to know the best ways to avoid them, then keep reading because not only will you discover how to prevent those problems, but once that’s out of the way, you’ll see a clear path between where you are now and…
“How to make money with your intellectual property or others’ IP to achieve wealth and lasting success with the fastest, easiest, most powerful, yet least known business strategies concept on the planet.“
Hi there, my name is Rand Brenner, and if you don’t take anything away from reading this page today, then the one thing you should remember at the very least is this:
Too many people make silly assumptions and mistakes and completely misunderstand licensing basics. They start with a shaky foundation on a long, painful, and costly licensing journey – and it doesn’t have to be that way.
On this page, I want to give you so much excellent and valuable information, right here for free, that it will make you say — “Wow if this is what he gives away for free, imagine what am I going to get if I buy his training?”
You’ll especially love discovering how Bill Gates and Microsoft’s fortune was built on the clever use of intellectual property and licensing. His secret weapon was to strike a deal with IBM that set him up to become a multi-millionaire in a short time – without spending any money on marketing and advertising.
More on that in a minute, but first, what exactly do you need to succeed with licensing? There’s one crucial thing if you want to increase your chances of succeeding with licensing, and that is…
The Ability To Make Things Happen
There are three types of people:
- Those who make things happen…
- Those who watch things happen and…
- Those who things always happen to.
If you’re in the second or third group, please don’t bother to read beyond this point — you’ll never make a dime from the strategies you’ll learn here or from anyone else, for that matter.
If, on the other hand, you’re in the first group — and you’re a person “who makes things happen”—then you’ve already started the process of creating your fortune in the next few years by reading this letter, and you’d be crazy not to do anything about it. In fact, with this quality, you already have half of what it takes to make the most of licensing because…
Action Is Everything When It Comes To Licensing (Just ask Bill Gates…)
Let me explain why action is one of the most critical things regarding licensing. You have to take action on your intellectual property. If you don’t take action, then nothing gets done.
Once your idea is intellectual property, it becomes public information (if you register it), and the world will know about your intellectual property. If you don’t have a strategy to make money with your IP, you won’t be able to do anything with it. Worse yet, someone else might figure out how to act on your intellectual property before you’ve done anything to move it forward. If you’re serious, you can’t drag your feet. You have to get it going NOW.
So it’s essential to remember this when you take the time to create your intellectual property. Whether it’s a trademark, copyright, or patent (as well as a trade secret), even though it’s “legally” protected, it doesn’t stop someone else from figuring out other ways of using your IP (Bill Gates could probably vouch for that firsthand).
That’s why reading beyond this sentence is pointless unless you consider yourself an action taker.
The Secret Weapon Bill Gates Leveraged To Strike A
No-Brainer Deal With IBM That Made Him A Multi-Millionaire
Recognize this man? Yes, that’s Bill Gates – owner and co-founder of Microsoft Corporation. What exactly happened that launched him and his company with a bang and changed the world forever?
At the time, IBM had been in the computer business longer than any other company in their industry. A new revolution was emerging on the horizon – the dawn of the personal computer.
The personal computer would be the computer business’s crown jewels, and IBM expected to be the dominant force when that moment arrived.
At the time, personal computers didn’t exist as we know them today. No one had a personal computer in their office, bedroom, or backpack, but young Bill saw the future and a massive opportunity in IBM’s significant weakness.
IBM was the best at creating and manufacturing hardware, but their hardware didn’t have a “brain” – the software. You had to be a programmer to make any valuable computer for you, and everyone in the world certainly did not know how to write a program, so they couldn’t operate a computer. It was virtually useless to the masses.
Enter young Bill Gates, a programmer who knew he couldn’t let this tremendous opportunity slip through his fingers – taking action and acting fast was critical, or he would later regret it. He knew all the money would be made not in the computers’ manufacturing, which was what IBM thought, but in selling the software.
The problem was – he didn’t have the software that would
operate IBM’s computers – at least not yet…
Knowing that he had to do something to take advantage of this opportunity of a lifetime, he got an appointment (his mom worked at IBM) and presented them with a proposal that could have gone something along these lines:
Bill: Nobody will use your computer if they don’t have a way to use it. You’re all engineers and know how to operate computers, but everyone else in the world doesn’t. They need an operating system to do it.
IBM: Okay – we’re listening…
Bill: I’ll create an operating system for you that will make it easy for anyone to use your computers. It’s the piece you don’t have – the missing piece to your equation. Without it, your PCs won’t sell in the volumes you want. With it, you can own the personal computer market.
IBM: Okay, we’re willing to take a bet on this. We agree to let you supply us with an operating system for our IBM Personal Computer due to launch. We’ll use your operating system. You’ve got a couple of months to deliver, or we’ll go with someone else.
Bill: Deal.
At that point, Bill didn’t have the operating system yet, so he asked around his network in the programming community and caught wind of someone who had written the code for an operating system close to the specifications he needed for IBM’s personal computer.
He borrowed $50,000 from friends and family to buy full ownership of the operating system (the intellectual property), so no one could claim any rights to it in the future. The guy who sold it to Bill had been sitting on this goldmine and wasn’t aware of its potential worth. And if he did, he took too long to move on it and figure out a way to profit from it before Bill made him an offer he couldn’t refuse.
Unfortunately, he didn’t see Bill’s opportunity, so he was happy to sell it. Bill locked up the rights before anyone caught on to his master plan and spent months reworking the software to make it fit IBM’s computer perfectly.
He goes back to IBM with the software and has a conversation that may have gone something like this:
Bill: It’s done. Here’s the operating system. Ready to go.
IBM: We like your operating system – we want it. But we don’t want to pay you any money for it upfront. We want to minimize our risk – we don’t like paying upfront for this.
Bill: Okay… fine. Would you agree to give me a percentage of each computer sold with my operating system? Instead of paying me upfront, let’s do this on a royalty basis instead, and you pay me out of all the PC sales made. Is that agreeable?
BM: That’s perfect, Mr. Gates. You have a deal.
The Secret Weapon Deployed
What just happened, there was a pure licensing deal where intellectual property was produced and licensed.
Bill didn’t have the time to code an operating system from scratch. So he bought one from someone who wasn’t doing anything with it for $50,000 and owned it outright.
IBM didn’t want to risk any money upfront, so they struck a deal to license the software on royalty. IBM liked that they didn’t have to spend any money to get the operating system into their hardware, and they could pay for the use of it out of all the PC sales.
The benefit to Bill was that he could leverage IBM’s massive marketing and advertising budget. IBM had access to the market, credibility, and marketing muscle to publicize the PC. Bill could not have afforded to market and promote his operating system alone and rode on the back of IBM’s marketing efforts.
As the personal computer industry exploded, Bill got a piece of every single PC sold without spending a cent on marketing and advertising. The more IBM sold, the bigger the royalty checks Bill banked – every single time. Over the next few years, Bill Gates became a multi-millionaire at a very young age. Today, that $50,000 investment in intellectual property has made him a billionaire and one of the wealthiest individuals on Earth.
Bill’s 2 Basic Deals
Bill did two deals if you were to boil it down to the essentials.
Deal #1– The first deal was an intellectual property acquisition deal where he bought the operating system’s rights to own it outright. Now that it was in his complete control, he moved on to…
Deal #2 – This licensing deal gave IBM permission to install every PC with the Microsoft operating system. That deal allowed Bill to borrow IBM’s marketing muscle to reach the market with his product on a massive scale that he otherwise wouldn’t have been able to do on his own.
“The better you understand effective marketing and sales principles and strategies, the faster you can make a fortune in licensing.”
Pay real close attention to this following sentence:
Licensing works hand in hand with marketing because licensing IS a function of marketing.
Licensing is another way to market and distribute your technology, product, or service. This is crucial to keep in mind because the people you’re going to propose your licensing deals to are marketers and promoters. These people will know how to market and sell your intellectual property, and you must learn how to approach them correctly, understand what’s important to them, present correctly, and speak to them in their language. As you’ll see below, I’ve taught several people how to do this the right way.
Here Are Some Results People Have Had…
Intellectual Property is amazing. Licensing is the ticket, and Rand taught us how to work with it. I have a project that is bringing people together from all around the world, like peers, and mingle cultures together and kids. I’m gonna bring some toys with this project, a TV show, a web site… everything. I’ve been looking for something like this. He masters his stuff like no one else; I swear to God, you got to listen to this guy, you got to watch what he’s doing, and you got to stick around. He’s gonna help you out, alright!
Eric
“Hi, Rand,
Per our last coaching session, you told us if this event goes well, our brand will take off…well, its’ been less than two weeks, and you were right… licensing opportunities are moving quickly. Over a month ago, we struck the first licensing deal in the events category (Halloween party).
As a result of that event, our first licensee is prepared to sign a multi-year renewal deal for future events. The partnering venue also believes our brand has tremendous growth potential and considers it the “Next Big Thing in Southern California Nightlife.”
We were also approached …by an influential entertainment promotions group about (licensing) our brand name for an entertainment infused restaurant concept across the country…. We would like to schedule a time for our next coaching session to speak about these details.
All the best,”
Ryan & RJ
“Dear Rand,
I promised to keep you updated, and I apologize for taking so long to get back to you. I cannot thank you enough because the coaching session we had a few months ago was very impactful, and it set me off in the right direction using the ideas and concepts from your study courses. I was able to get a major entertainment management company in California interested and on board with my branded entertainment idea.
Thank you kindly,”
Mitch
“Hi, Rand,
Hope all is well!
I just got my first check in the mail! Thank you, Rand, for getting what I needed to make sure my contracts cover my best interest. I look forward to recommending your consulting to whomever I come across that is interested in licensing.
Best,”
Lori
By the way, if getting real-world licensing training on the above and more is essential to you, then here’s just a tiny glimpse of the ‘inside secrets’ you can discover here:
- How to commercialize an IP asset much faster than starting a new company…
- How to grant rights to your IP without transferring ANY ownership…
- The majority of people don’t know that you can raise capital with intellectual property – you’ll be part of a tiny minority of people that even know this is possible and how…
- Ten critical factors to ensure you’ve covered before filing your patent…
- A 3-step formula to structure your royalty payments right from the start…
- Your licensing partners must have the golden characteristics to keep your licensing deal from falling apart…
- How to negotiate like a licensing pro and make deals happen with ease…
- The five biggest myths surrounding royalty rates – debunked…
- How to create “no-brainer” licensing deals and collect your first royalty payments…
- How to shorten the time it takes to find ideal licensing partners…
- These are neat ways to get higher royalties for your intellectual property…
- How to get upfront payments from your deals…
- And much more…
I’ve helped people get their first licensing checks, and I can help you do the same. Unlike many of these supposed “professionals” who solely rely on their product or coaching sales but haven’t done any “real-world deals” in the last few years. Or any at all for that fact.
My business is licensing, and my primary source of income is from my clients (you’ll learn more about that). I’m confident that you would instead learn from my actual real-life lessons and experiences doing licensing deals instead of learning from anyone who read some books about licensing and started training anyone who would listen.
You’ll agree there’s a lack of valuable education and training on making money with intellectual property. I’ve decided to do something about it that I’m confident you’ll be thrilled about.
So, let me tell you a little about my experience in licensing intellectual property and how you can benefit from everything I’ve experienced and the training courses I’ve created.
A Career In Licensing...
I’ve been in licensing for over 30 years. My career included executive positions at Saban Entertainment and Warner Bros Consumer Products. I’ve licensed some of the most prominent Hollywood blockbuster properties of their time, including the Batman movies (which generated over $500 million in box office revenues) and the Mighty Morphin Power Rangers TV Show (a worldwide licensing phenomenon that single-handedly grossed over $3 billion in worldwide retail merchandise sales). These entertainment properties generated billions of dollars in worldwide consumer product sales.
I’ve also developed licensing and promotional deals with Fortune 1000 companies, including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes, Glaxo Smith Kline, Dow, and others.
All the above trademarks and logos are registered by their respective owners. Rand Brenner / Licensing Consulting Group is not endorsed, sponsored or affiliated with the above mentioned.
I’ve licensed all types of intellectual property, including patented technologies in medical devices, consumer products, food production, photographs and artwork, seminars & workshops, TV and theatrical entertainment, sports, and consumer brands.
As I mentioned before, my main business is licensing. Over 20 years ago, I founded the Licensing Consulting Group, intellectual property management and licensing company specializing in helping intellectual property owners, businesses, and start-ups find, organize, manage, commercialize, and make the most of their intellectual property assets.
That should be a clear indicator that everything you’ll learn is exactly everything I do with my most valued clients to get them to earn money from their intellectual property.
Here are just some of my recent intellectual property licensing assignments:
- Licensing in rights to a new animation movie from one of the top movie studios for a candy company
- Licensing out a patented toothbrush technology to top consumer products companies
- Licensing out a patented cooking technology to Fortune 100 food companies,
- Licensing in rights to major Hollywood movie franchises for location-based entertainment in China,
- Licensing in rights for several clients to national brands, including professional and collegiate sports
- Licensing out rights to a patented invention for international sales and distribution;
- Licensed a sponsorship deal for a non-profit kids’ entertainment brand
- And many more…
I’m a professionally recognized speaker on the subject of intellectual property and licensing and have been a featured speaker at investor conferences, entrepreneur organizations, inventors clubs, trade associations, start-up incubators, and educational institutions such as the San Diego Investment Conference, UC Irvine School of Business, MedTech Monday Conferences, Westlaw Legal Center (NYC), National Speakers Association, Orange County Business Expo Center, the ICFO Investment Conference, the Hong Kong FilmArt Expo, and more.
My articles on licensing intellectual property have appeared in Licensing Journal, Intellectual Property Magazine, and License India:
I’ve told you about my career experiences so that you know you’re not wasting your time absorbing information from an unqualified, inexperienced, or incompetent “licensing expert.”
I’m sure you’ve encountered your fair share of licensing “experts” who claim to have all the answers to your questions. But they don’t have a lick of real-world, battle-tested, and proven experience in making money and generating revenue by licensing intellectual property.
There’s so much junk about licensing and making money from your intellectual property. If you’ll learn from anyone, learn from a credible and reliable source with tons of experience in the trenches to shorten and avoid the costliest mistakes to make your licensing journey more valuable, profitable, and enjoyable.
That’s why I created the website Licensing4Profits.com. To solve the problem of having no credible resources with the correct information, we give you the tools and resources you need to make money with intellectual property and deliver the best possible intellectual property and licensing education you can’t get anywhere else. This will enhance your understanding and mastery of licensing intellectual property, and you’ll need it because…
Intellectual Property and Licensing Training Is “Almost Impossible” To Find
An informal study by TangibleIP.com revealed that most top business schools worldwide had no intellectual property management courses in their core full-time MBA programs. Only 3 Universities offered intellectual property electives, and those schools are Harvard, MIT, and Stanford.
That indicates that finding quality information on managing intellectual property is hard, even from America’s most elite Ivy League schools.
Suppose you haven’t gone to an Ivy League School to learn about intellectual property as part of your education. In that case, you’re left with finding whatever information you can scratch out of Google. You’ll probably find that the information is very technical, theoretical, and legally oriented. None of it is focused on the business side of licensing intellectual property for income or revenue.
This is why US companies waste 1 Trillion dollars annually in underused intellectual property, according to a report by Forrester Research. The biggest reason for this waste is the lack of understanding by business owners and CEOs on identifying intellectual property lying dormant in their business and managing and making money with it once they’ve discovered it.
This is also why people do things wrong and end up getting into bad deals or cannot make money with their intellectual property and can’t get anywhere with licensing their intellectual property.
But, like any other skill set, whether it’s accounting, marketing, creative design, or any number of professions – having the proper training to form a solid foundation and getting educated on licensing intellectual property is critical.
See What Others Have To Say
After seeing the quality of the training products that some of these so-called “licensing experts” have produced and sold to better-deserving entrepreneurs, inventors, and creators like yourself, I decided to take it upon myself to start developing solid licensing education material.
The training here is designed to help you progress towards your first licensing deals, or if you’ve already done a few, to help you expand the size and magnitude of the licensing deals you can do to reach your bigger business goals.
No schools or classes teach what I have been doing for the past 30 years. I’ve learned how to license the right way to make money. And I’ve made all the mistakes that cost time, resources, and money doing it the wrong way.
I aim to teach you how to use licensing to make money correctly.
Too many people have come to me with fundamental questions about licensing intellectual property. I’ve realized that too many of them have the wrong idea of what licensing is, how it works, what steps to take, when to license, when NOT to license (sometimes no deal is better than a bad deal), and the different licensing options available.
So What Exactly Is Intellectual Property
& Licensing – And How Does It Work?
A licensing deal is simply allowing someone to use your intellectual property (product, service, technology, or brand) in exchange for compensation, generating income for you.
Most people think of intellectual property (IP) as patents, trademarks, and copyrights.
What is often overlooked is that IP could be more than just a product, brand, book, or software. IP extends into many formats, including customer information, software source code, business models, databases, operations manuals, professional expertise, and more.
These additional parts of intellectual property that are often overlooked are some of the most valuable.
Some examples include a business with professional expertise in business coaching or consulting that others can benefit from. Or it could be an intellectual property that a company could not commercialize, and instead of just doing nothing, they could find other applications for it in different industries.
Making a list is one of the best ways to recognize your intellectual property.
There are five categories that you can divide your intellectual property into:
- Marketing-related (e.g., trademarks and brands),
- Customer-related (e.g., lists and contracts),
- Artistic-related (e.g., books, movies, and music),
- Contract-based (e.g., licensing and franchising) and
- Technology-based (e.g., patents and trade secrets).
This ONE critical thing is almost always left out…
Most experts like to focus all their training on teaching you how to protect your intellectual property without concentrating on the most crucial thing in any business: generating revenue!
Without income, without revenue, you don’t have a business.
Let me repeat that:
Without income, without revenue, you don’t have a business.
What would you instead do?
- Spend all your time and money to find and protect every little loophole you can discover but never get to the point of generating actual revenue – OR…
- Spend the minimum amount of time and money required to adequately protect your intellectual property so you can reach the revenue generation point sooner rather than later.
Of course, you would want to go with Option 2.
Why wait longer to start licensing and earning revenue from your intellectual property than you must? This is a business, and cash flow is the name of the game in any business. The sooner you can cash flow, the better for your business and YOU.
At the licensing stage, it’s time to make money.
The Licensing “Swiss-Army Knife”…
One Tool, Many Ways To Cut Your Slice of The Revenue Pie.
Licensing applies to any IP you can think of. There are money-making opportunities in the:
- Licensing Art
- Licensing Entertainment Brands
- Licensing Sports Logos
- Licensing Fashion Brands
- Licensing Books, Magazines, Training Products, or any Information Products in Publishing
- Licensing Business Products
- Licensing Technology Products
- Licensing Medical Products
- Licensing Pharmaceutical Products
- Licensing Services
- Licensing Systems, Processes, and Methodologies
- Licensing Personalities
- And many more…
Name any industry or category of business you can think of, and I can guarantee that people are quietly shaking hands-on licensing deals in that industry right now. It doesn’t matter what field or industry you’re in; licensing can add to your revenue-generating toolbox.
No matter how well your business is doing right now – no matter what industry you are in, whether you have an online/offline business – you can use licensing to make more money and expand or grow your business.
The Money Making Licensing Process
As you can see, intellectual property is all around you – you use it every day. From the music, you play to the software you’re using on your computer, the transportation you ride, and the books you read. The apps you use on your mobile phone, the TV shows and movies you watch, the cereal you eat for breakfast, and all the various products and services you’ve ever bought before and will continue to buy – all are created from intellectual property.
The key to creating wealth with intellectual property is understanding how to use it to create tangible wealth. The “Licensing Process” is about – turning intangible assets – intellectual property – into income and revenue. Its real power is transforming these intangible assets into actual wealth.
There are three main parts to the money-making “Licensing Process”:
|
You do this by creating or buying intellectual property and registering its trademark or copyright to ensure protection. |
The real power of licensing is harnessed by connecting with people with the expertise and resources to make, market, and sell the products, services, and technologies created from the intellectual property. |
The last part of this money-making system is giving (licensing) the intellectual property rights to the partners you’ve found. This is done with a licensing agreement between you (the IP owner) and the licensee (the company or business getting the rights to use your intellectual property). It is through these agreements that the terms of your payment are outlined and executed. |
This is the outline of how fortunes have been made. Enormous wealth has been created through those three simple licensing steps that make up the money-making “Licensing Process.”
The fact is that licensing is a simple, low-risk, and potent tool – once you’ve got a solid understanding of how it works.
And it only takes ONE successful licensing deal
to prove to yourself that you can do it.
Because it’s not a question of “IF” licensing works; it’s already been proven. You need to learn how to use it properly. This is why most people fail horribly at creating, managing, and profiting from their intellectual property.
Don’t give up. Most people don’t make money with their IP…and the most significant reasons are they give up or fail to take action. Don’t give up if you’ve been trying to make money with your IP. You could be much closer than you think to turn your IP into a money-making licensing deal.
You can experience the thrill of receiving royalties from licensing your intellectual property.
The only way to ensure you can experience that is to take action and “do deals.”
And that means being willing to face rejection, a little embarrassment, and, yes, even failure. The willingness to fail is essential because no matter how good you become at putting together licensing deals, the way to get even more skilled at it is to make even more deals and more money you’ll make.
Like anything else, there is no shortcut to this. Doing licensing deals that put money into your bank account is a genuine skill that must be practiced and approached seriously, or you shouldn’t even bother to begin with.
You’re very serious about this if you’ve read this far. You’re missing a solid understanding of the actual “Licensing Process.” and a solid grounding of the proper licensing skills to master, so you’re not doing the wrong things. You must hone your skills based on the correct fundamentals and know what basic mistakes to avoid to turn your IP into money-making licensing deals.
If you’re worried about any of the below, then this is for you…
- Not knowing exactly what to say and what NOT to say when negotiating your licensing deals…
- Struggling to earn royalty from your software, product, brand, or technology…
- Seeing countless licensing opportunities but not knowing what the entire licensing process looks like and not knowing exactly what to do when approaching potential partners, setting up deals, and making money from intellectual property.
Introducing…
The Licensing Mastery
Wealth Creation System Special Edition
It doesn’t matter what type of IP you created – patent, trademark, copyright, or trade secret – you can transform it into ongoing and royalty revenues. The Licensing MasteryWealth Creation System is a breakthrough-proven system that shows you how to turn your intellectual property into a revenue-generating asset.
- Have you been afraid of doing licensing deals because they seem “too hard”?
- Have you tried to set up licensing deals in the past – only to run into a wall of rejection, weak results, or flat-out failures, without anything to show for it all these years?
If you have, you are ready to learn the “real money-making secrets” of licensing.
Nowhere else will you find this eye-opening information – this information results from more than thirty years of experience and millions of dollars in IP licensing deals discovering and perfecting these methods and techniques.
I’ve created the Licensing Mastery Wealth Creation System for anyone – inventors, entrepreneurs, business owners, and start-ups – to learn how to unlock the value hidden in their intellectual property. In the Licensing Mastery Wealth Creation System, you’ll also discover the following:
- The four hottest intellectual property models that have been right under your nose…
- How to develop your “Fast Start Licensing Plan” to get you going in the right direction right this week…
- The four types of “brains” you want to have on your side – or you’re taking a serious gamble by going it alone…
- Never engage this type of company that offers this specific kind of service for you – or risk losing your hard-earned money and wasting valuable time (and how to do it yourself quickly and cheaply)…
- How do you rate your licensing deals’ chances of success – which low-chance ones to drop and which to focus on…
- A secret method of finding companies that are already familiar with licensing…
You’ll also learn…
- Four specific qualities that your partner MUST have. If they don’t have them, the deal WILL flop every single time without fail (how to pick who to partner with… and who to avoid at all costs…)
- Six super-critical elements that MUST be included in your licensing presentation. Otherwise, you might as well throw your presentation in the garbage because if you miss even one of these, it won’t be worth presenting any licensing deals unless you include them…
- How to overcome the fear of approaching and persuading prospective partners…
- How to confidently present your licensing deals so you immediately come across like you know what you’re talking about (because you actually will once you learn these research tips)…
- A complete outline of “The Licensing Process” that you can put to use right away…
- How to locate licensing partners who would love to hear of your deal…
- How to get people to take you and your deal seriously, even if you’re starting…
And – you’re going to discover…
- The most effective ways of initiating contact with potential licensing partners and effectively moving them along a process to seal the deal…
- How to create compelling licensing negotiating points that no sane businessperson can refuse…
- How do you negotiate your deal so that everybody feels they win and drive it forward much sooner than you expect …
- The essential agreement clauses you must cover to lock in your future wealth…
- How to structure and negotiate your share of the deal correctly — what percentage royalty to expect, when and how to ask for upfront advances, and other compensation structures…
- How to avoid getting ripped off in any licensing deal and why I love to say, “No deal is better than a bad deal,” and how it’s true…
- The 11 biggest mistakes almost everybody makes, and how to avoid them…
- How to develop an “IP mindset” that sees untapped IP opportunities that no one else ever notices…
You’ll also get access to…
- Insider tips and strategies to make your IP deal-making proposals at least twice as likely to be responded to with some interest…
- The secret side of intellectual property where the real fortunes are made (*Hint – it starts with the letter “M”)…
- A simple system for negotiating the terms of a “killer” IP licensing deal…
- Why getting this specific kind of professional involved in your idea too soon is sure to kill your deal — and how to make sure that never happens…
- How to take advantage of any intellectual property opportunity, anytime, anywhere in the world…
- How to know what your IP could be worth in royalties before you go into negotiations, so you never embarrass yourself by under or overselling its value…
- The only time it’s better to manufacture your IP on your own…
- Seven specific ways to structure royalty payments and four sources to see the standard royalty rates for your industry…
- Three simple but compelling ways to increase the value of your intellectual property…
- A method so savvy to maximize your royalties at the negotiating table, the other party won’t believe you’ve never done this before.
- And a lot more…
“What Exactly Does Licensing Mastery Cover?”
Here’s The Table of Contents To See Exactly What You’ll Learn
Here’s What’s Included:
6 Licensing Mastery Training MP3’s (6 hrs)
Part 1 – Getting Started On An Action Plan That’s Right For You (1 Hour)
Part 2 – How To Find Licensees And Negotiate The Terms Of Your Agreement (1 Hour)
Part 3 – Identifying Options, Opportunities, And Where Your Product Fits In (1 Hour)
Part 4 – The Power Of Research, Trade Shows, And Enthusiasm (1 Hour)
Part 5 – How To Build Value And Negotiate Royalties (1 hour)
Part 6 – Understanding The 3 Key Legal Documents Of The Licensing Process (1 Hour)
- 90-Page Licensing Mastery Audio Transcribed PDF Version
- 69-Page Licensing Mastery Wealth Creation System Workbook PDF
- The Licensing Document Library includes sample agreements
Licensing is one of the fastest and most lucrative ways to create and control cash flow from intellectual properties. Whether it’s a patent, trademark, copyright, or know-how, the key to successfully licensing an IP is understanding the process and taking the proper steps. These modules are designed to start at any point in the licensing process; whether you are starting, ready to begin the licensing process, or looking to negotiate a licensing deal, you can access these modules to assist you at any point in the licensing process.
To be successful in making money with your IP and creating enormous wealth, all you need is the RIGHT system to follow. The Licensing Mastery Wealth Creation System will give you the system, processes, and methods to transform your intellectual property into money-making products and services successfully.
Your 4 Extra Special Bonuses
Free Bonus #1 – Video E-Course: How to Find a Licensing Partner in 90 Days or Less.
Finding the right licensing partner can make or break your licensing opportunity. It’s the most crucial step in the licensing process. Getting stuck with the wrong partner can cost you time and money in lost income opportunities and legal fees. Get the right partner, and your IP can make a fortune. During this e-course, you will learn about 6 Sources you can use to quickly find potential licensing partners – who the key decision-makers are and how to reach them.
Free Bonus #2 – Video E-Course: 6 Ways To Create Big Money Licensing Deals
The proper licensing strategy can significantly increase your money-making opportunities. Use the wrong one, and your IP rights could languish in a licensing deal that does not leverage your IP to its full income-producing potential. During this e-course, you will learn six vital licensing strategies, what they are, and when and how to use them to license your intellectual property.
Free Bonus #3 – Video E-Course: IP Inventory
How can you make money if you don’t know what you have? Your IP is more than a product, brand, book, or software. It includes many formats, including customer information, software source code, business models, databases, operations manuals, professional know-how, and more. This e-course will show you how to quickly organize your IP – what to look for and how to categorize it.
Free Bonus #4 – Licensing Compass – 60-Minute Coaching Session
Even with all the information, you need to talk to an objective expert about where you are and where you want to go. This one-on-one telephone coaching session is designed to help you re-orient and get your licensing actions going in the right direction. That alone is worth the investment to you.
Without This Crucial Information, You Are Simply Missing Out On Potential Licensing Revenue From Intellectual Property That You’re Negligently Leaving On The Table…
Let’s recap everything you’re getting in this package…
The Special Edition Licensing Mastery Wealth Creation System Includes:
6 Hours Licensing Mastery Training MP3s you can listen to in your car or on your phone during waiting times in the day.
90-Page Licensing Mastery Audio Transcribed PDF
69-Page Licensing Mastery Wealth Creation System Workbook PDF
This audio workshop and support material will teach you how to transform all types of IP – patents, trademarks, copyrights, know-how, and trade secrets – into income-producing assets. Includes summary notes, graphs, charts, lists, a Fast Start Licensing Plan, and a Quick IP Profitability Analysis worksheet.
Value:
$299
The Licensing Document Library
You can use sample agreements to license intellectual property, including Non-Disclosure Agreements, Licensing Deal Memo, Patent License, Trademark License, Know-how License, and Trade Secret License. This includes a licensing sell sheet template and a customizable Licensing Presentation Template in PowerPoint format for your deals.
Value:
$399
61-Page Licensing Mastery Worldwide Resource Guide
Includes over 60 pages of worldwide private and public resources for developing and licensing intellectual properties. It is indexed for easy access to US, Europe, and Australia/Asia resources, including government agencies, trade associations, inventor-friendly companies, trade shows, IP exchanges, companies actively licensing new IP, and much more.
Value:
$995
Free Bonus #1 – Video Workshop: How to Find a Licensing Partner in 90 Days or Less.
Finding the right licensing partner can make or break your licensing opportunity. It’s the most critical step in the licensing process. Get the right partner, and your IP can make a fortune. Getting stuck with the wrong partner can cost you time and money in lost income opportunities and legal fees. During this e-course, you will learn about 6 Sources you can use to quickly find potential licensing partners – who the key decision-makers are and how to reach them.
Value:
$49
Free Bonus #2 – Video Workshop: 6 Ways to Create Big Money Licensing Deals
The proper licensing strategy can significantly increase your money-making opportunities. Use the wrong one, and your IP rights could languish in a licensing deal that does not leverage your IP to its full income-producing potential. During this e-course, you will learn six vital licensing strategies, what they are, and when and how to use them to license your intellectual property.
Value:
$49
Free Bonus #3 – IP Inventory
How can you make money if you don’t know what you have? Your IP is more than a product, brand, book, or software. It includes many formats, including customer information, software source code, business models, databases, operations manuals, professional know-how, and more. This e-course will show you how to quickly organize your IP – what to look for and how to categorize it.
Value:
$49
Free Bonus #3 – IP Inventory
How can you make money if you don’t know what you have? Your IP is more than a product, brand, book, or software. It includes many formats, including customer information, software source code, business models, databases, operations manuals, professional know-how, and more. This e-course will show you how to quickly organize your IP – what to look for and how to categorize it.
Value:
$49
Free Bonus #4 – Licensing Compass – 60 Minute Coaching Session
The coaching call is a great way to get some advice and guidance on what you must do to license your IP. Whether it’s learning if your IP is licensable or solving a specific licensing issue, the one-on-one coaching call will get you the answers you need to figure out your next licensing step.
Value:
$350
Total Value
$2,190
So How Much Is All This Going To Cost?
If you were to pay full retail for everything you would get in this special offer for The Licensing Mastery Wealth Creation System, you would have to pay $2,190.
It would still be a massive bargain at that price, considering that you’re getting over 30 years of my inside knowledge and experience from doing millions of dollars worth of licensing deals – wouldn’t it?
Even at the price of $2190.00, this is still a steal of a deal because of these:
5 Reasons Why $2,190.00
Is Peanuts For What You Get…
(if you were to pay that, but you won’t…
Reason #1 – Beat Mid-5-Figure Ivy League Costs
Remember that only three universities worldwide offer MBA courses with intellectual property as electives?
I didn’t mention the steep costs of Ivy League education.
As it stands, here are the tuition costs for an MBA from an Ivy League School for 2015-2016:
- Harvard Business School costs $61,225.00
- MIT Sloan School of Management costs $65,750.00 and
- Stanford Graduate School of Business costs $64,050.00
An investment of $2,015.00 in licensing intellectual property is peanuts when compared to these tuition costs.
Not to mention that if you’re only interested in the intellectual property parts, you still have to pay for many other topics you don’t care about.
My training is all about licensing and intellectual property. If that’s all you’re interested in, that’s what you’ll get. Nothing else.
I’ve been told nothing on the market comes close to the value I provide in my training. I want to make sure it’s as easy as possible for anyone to get access to this unique training. I know that once you’ve seen how you can do it, you’ll be glad to have decided to get it.
Reason #2 – Avoid Super Costly Mistakes
If you could pay $2000 to save yourself from making one or more silly mistakes that could eventually cost you between $5000 and $15,000 or more in lost money (not to mention even your IP) and cause you headaches, sleepless nights, and frustration – would you?
I know many IP owners who have lost tens of thousands of dollars from mistakes that could have been avoided if they had the information or solutions that only cost them about $2000. That’s almost a no-brainer to save at least $18,000 if you risk losing $20,000 or more.
Reason #3 – Save At Least 43% On My Half-Day Seminar
This 6-hour audio program is the equivalent of a half-day Licensing Workshop; I’m paid $3,500 to present as a speaker.
Getting the recordings for $2000 would save you 43% of the cost of attending the seminar, not counting all the costs of traveling and accommodation.
You won’t be paying for any of that. Instead, you’ll get the equivalent of a 6-hour half-day licensing workshop that you can conveniently listen to in your car, on your phone, laptop, iPod, or mp3 player at any time. You can use that time constructively on a bus, train, auto, airplane, or a long line.
Reason #4: What is over 3 Decades of Distilled Experience Worth To You?
You could try to spend the 30+ years it took me to learn this industry doing it on your own, going through all the trouble, bumping your head, making all the mistakes, and spending more time and money to recover from your mistakes.
Or, you could get a jump-start with a 3-decade plus knowledge advantage. That will put you thousands of miles ahead before starting your journey.
Have you ever said to yourself, “I wish I could take everything I know now and return to being 18 again (or whichever age you wish you could go back to)? I’d do some things smarter.”
Unfortunately, we can’t go back to the past and redo life. But what if you start your journey knowing the lessons, pitfalls, and wisdom of someone else’s experience? Someone who has been on the same journey you’re about to begin or is as close as you can get and take the wisdom you have now, going back in time and using it to your benefit.
You have to ask yourself – is paying $2000 worth it to me to get a 3-decade’s worth of experience as a head start?
You probably already know the answer to that, and the answer is, yes, it’s more than worth it!
Reason #5: Make Your Investment Back, Even If You Do It This Lazy Way
Licensing intellectual property is a trillion-dollar global industry; you could stake a claim to your little slice. If all you did was set a lazy goal to at least make your money back on your investment and get paid $2000 from a licensee by check or bank wire due to licensing intellectual property, wouldn’t you be glad?
You’ll have gained the knowledge, experience, and certainty that you could do it again, as many times as you want, on more significant and higher levels. At that point, you would be making actual returns on your investment.
Don’t you think someone out there will be willing to license your intellectual property for just $2000? You may even get far more than that and make your money back a few times over.
Someone out there is willing to pay you for what you have. You need to find and contact them. If you just contacted ten potential licensees every workday for five days, you’ll have reached out to 50 people you wouldn’t have otherwise for one week’s work.
At the same pace, by the end of week 2, you’ll have contacted 100 people. The worst case scenario is, if just one person out of 100 people does a deal with you, you’ll have made your money back – easy. 2 weeks to contact 100 people, where one might turn into a deal, isn’t too bad.
But that assumes you don’t get any better or improve after every ten emails you send and analyze the feedback. So after every ten contacts, you could improve your odds to 1 out of 75, 1 out of 50, 1 out of 25, 1 out of 15, 1 out of 10, 1 out of 5, or 1 out of 1, once you get better and nail down a system for doing this.
It’s incredibly affordable when you consider that licensing intellectual property is “one of the fastest ways to build a fortune,”… and what it can do to earn you extra licensing revenue is nothing short of breathtaking. This proven strategy for making money with intellectual property works.
No-Risk Offer
The Licensing Mastery Wealth Creation System is an investment in learning and mastering the money-making skills of licensing that will pay back your investment many times.
And you’re covered by my 30-day money-back guarantee. If you use this training and decide it’s not for you, you can request a full refund.
Please keep the following in mind, though:
If you’re the kind of person who buys training and doesn’t use any of it, then please do not purchase this training product.
If you typically intend to refund products before you’ve bought them, please don’t buy them.
Only buy this training product if you’re honest about this genuinely being a long-term investment in your future and giving it a fair shake.
Suppose you are ready to take the proper steps to complete your licensing deals; finally, you know what to do. It’s a no-brainer. Order right now… while it’s still fresh on your mind.
If you hesitate to invest in your future, you may never decide. You may lose this chance to get access to this information at the lowest price it’s ever been publicly offered.
When the deadline is over, I’ll remove the discount and the extra bonuses because right now, this is all about giving everyone a chance to be exposed to the information if it’s right for you. By now, you should know whether this is right for you.
The choice is yours.
Licensing Mastery Special Edition Package
- 90-Page Licensing Mastery Audio Transcribed PDF
- 69-Page Licensing Mastery Wealth Creation System Workbook
- 6 Hours Licensing Mastery Training MP3
- Licensing Document Library
- 61-Page Licensing Mastery Worldwide Resource Guide The
- Free Bonus #1 – How to Find a Licensing Partner in 90 Days or Less
- Free Bonus #2 – 6 Ways to Create Big Money Licensing Deals
- Free Bonus #3 – The IP Inventory
- Free Bonus #4 – 60 Minute Telephone Coaching Session
- 100% 30-Day Money Back Guarantee