Do You Know The Licensing Fundamentals? Master The Basics of Licensing and Jump Start Your Royalty Income Generation...
“Master the fundamentals until they’ve become second nature”
Have you ever heard that saying? The same principle applies to intellectual property and licensing as well. You must start with a solid basic foundation and understanding of what you’ll be doing and how you’ll do it right.
A single error in judgment throws off the entire system of actions you’re taking and delays the progress of your licensing deals. Master the fundamentals and you can become a master. If you’re operating on incorrect assumptions about licensing and don’t know it, you can never be sure you’ll reach your goals especially if you haven’t removed any and all potential obstacles?
I’m sure you’re wondering why I’m worth even spending any time listening to.
A Career In Licensing…
With over 30 years in licensing, my career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where I licensed some of the biggest Hollywood blockbuster properties of their time, including the Batman and Batman II movies (which generated over $500 million in box office revenues) and the Mighty Morphin Power Rangers TV Show (a worldwide licensing phenomenon that single-handedly grossed over $3 billion in worldwide licensed retail merchandise sales), across a variety of product categories including toys, apparel, food, and beverages.
I’ve also developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
About 20 years ago, I founded the Licensing Consulting Group, an intellectual property management and licensing company specializing in helping intellectual property owners, businesses and start-ups organize, manage, license, and make the most of their intellectual property assets.
My main business is licensing. That’s what I do on a day-to-day basis.
Here are just some of my recent intellectual property licensing assignments:
- Negotiated animated movie licensing deal with major studio for a candy company.
- Negotiated licensing deal for rights to use images of professional basketball celebrity for a sports toy company.
- Consulted refrigeration technology company on structuring licensing terms for agreements with healthcare and beverage companies.
- Completed a licensing deal with a Fortune 50 oral health care company.
- Managed outbound licensing campaign for a patented cooking technology to Fortune 100 food companies.
- Negotiated rights to major Hollywood movie franchises, including Terminator, Fast and the Furious, and Transformers, for location-based entertainment in China.
- Negotiated licensing deals for professional and collegiate sports for consumer products company.
- Licensed out rights to a “bungee” cord invention to international sales and distribution company.
- And many more…
That should be a clear indicator that everything you’ll learn is exactly everything I do with my most valued clients to get them earning money from their intellectual property.
I’m a professional recognized speaker on the subject of intellectual property and licensing and been a featured speaker at investor conferences, entrepreneur organizations, inventors clubs, trade associations, start-up incubators, and educational institutions such as the San Diego Investment Conference, MedTech Monday Conference, University of Irvine Business School, Westlaw Legal Center (NYC), National Speakers Association, Orange County Business Expo Center, the ICFO Investment Conference and the Hong Kong FilmArt Expo.
My articles on licensing intellectual property have appeared in Licensing Journal, Intellectual Property Magazine, and License India:
Is That Good Enough For You?
The reason I’ve told you about my career experiences is so that you know you’re not wasting your time absorbing information from an unqualified, inexperienced, or incompetent “licensing expert”.
I’m sure you’ve encountered your fair share of licensing “experts” who claim to have all the answers to your questions but don’t have a lick of real-world, battle-tested, and proven experience when it comes to making money and generating revenue by licensing intellectual property.
For the same reasons that you would unquestionably rely on legal experts, accounting experts, or any other experts, you need a licensing expert on your side. There’s so much junk information out there on licensing and making money with it. So if you’re going to learn from anyone, at least learn from a credible and reliable source with tons of experience in the trenches. You can shorten your learning curve dramatically and avoid the costliest mistakes to make your licensing journey more valuable, profitable, and enjoyable.
Your Hidden Treasure
If you’re a subscriber to my newsletter, you’ll know that I barely publicize my products. Recently, while reviewing my product inventory, I realized how many unreleased training products I had and what a great disservice this is to you. Especially considering the value I can provide to you in sharing with you the information in these previously unreleased training products. That’s good news for you because these unreleased training programs will help you uncover and profit from your own intellectual property.
Introducing "The Licensing Jump Start"
To kick it off, I’m releasing “The Licensing Jump Start” 3-part licensing video training. With this training course, you’ll get a firm grounding on what licensing is and what to expect, so you can eliminate any unrealistic expectations from your plans and have a solid base to start from. It’s critical that you understand the relationship between licensing and generating income in the form of royalties.
Each part contains valuable insights that you cannot afford to assume you’ll do fine without. One small error in judgement can cost you more than you think.
Licensing Jump Start Part 1
In the first part of this video training, you’ll gain insight into:
- Managing expectations – An example of how even big successes don’t happen overnight.
- The rich opportunities of licensing intellectual properties that no one has cornered the market on yet.
- The business model that made entertainment industry fortunes and how that business model evolved into the massive money maker it is now for film studios.
- A phenomenal example of how a business used licensing to obtain “almost impossible” to secure retail presence.
- Why it could cost $100 Million to establish your own brand and why licensing is the cheaper, faster way.
- The huge amount of resources and support anyone could get as a licensee of an already successful property to help you catapult your success.
- What licensing actually is – not everyone understands until this simple example is used.
- How licensing is not location dependent.
- Why your imagination is the only limitation to making a licensing deal.
- The variances in value of intellectual property over time.
- The importance of understanding marketing and why it helps you increase the number of opportunities you can develop through licensing.
- Why IP deserves equal opportunity in any company.
- How the better you are at marketing, the better you’ll do at licensing.
- Why you have to prepare your IP for market entry the same way you’d prepare to enter a market with any other product or service.
- The difference between tangible and intangible products.
- How the internet has become the fastest driver of IP.
- IP exchanges for buying and selling IP.
Licensing Jump Start Part 2
In the second part of this video training, you’ll learn:
- Why you should never wait to get started with licensing.
- Why building relationships in person is the best approach to licensing and why it can speed things up tremendously.
- How to simplify licensing contracts, dealing with the right people and getting deals done.
- Why speed to market is so important to getting the money flowing.
- Why negotiating for every nickel and dime is counter-productive to getting licensing deals done.
- The only 3 paths available you can take once your IP is registered.
- How a licensing agreement is like a lease that let’s you rent the property to others and collect royalties.
- Which territories to stay away from for licensing because of weak protections.
- The correct attitude to have around IP knock-offs and piracy.
- Why you must register your IP in order to enjoy legal protection from infringements.
- How licensing is a great strategy to expand your business.
- Why everything around you is IP.
- Understanding product categories and how to use licensing to extend your brand name.
- Why licensing is a low-cost way to build your brand at retail.
- Why you don’t need to own IP to package IP and license it.
- Why licensing royalties are one of the best ways to earn income.
Licensing Jump Start Part 3
In the third part of this video training, you’ll discover:
- Why trade shows are fantastic places to meet licensees, licensors manufacturers, agents, consultants, marketers and branding people etc.
- How to get free trade magazines filled with licensing opportunities.
- Why trade shows are the best places to immerse yourself in the licensing world and the best place to do market research.
- Two little-known resources for sourcing contacts in licensing.
- How toy industry entrepreneurs made huge exits and sold their companies for 26X to 30X times their earnings.
- Why making presentations are critical and if you don’t like to do it, how to find others to do it for you.
- The best strategies and approaches to creating licensing deals.
- Why you need to stay far away from invention promotion companies and never get involved with them.
- Why timing the market is so important for positioning your IP for licensing opportunities.
- Why you should never put all your eggs in one basket.
And that’s not all. Also included are these golden nuggets sprinkled in the training:
- The biggest business innovation comes from the development of IP.
- The largest source of innovative products for toy companies.
- Why industry trade shows and seminars are the best places to find the people looking to license all kinds of intellectual property.
- How to use IP to expand your business.
- Deriving value from the components of IP.
- How IP is valued.
- The good will of any business and how it’s calculated as an intangible intellectual property.
- Why licensing is a great strategy for idea people.
- How to prevent your IP from “sitting on the shelf” not making any money.
- Why investors don’t fund just ideas.
- What a partner is actually licensing… and it’s not just your IP.
- How licensing is used to “unlock the profit” inside intellectual property.
- Why the internet is a warehouse of intellectual property and how to find it.
- The characteristics of what makes a good intellectual property.
- And much more.
This program will give you rock-solid understanding of using licensing as the vehicle to generating royalty income. These are the basics of IP that you must internalize. With this understanding you can turn your IP into income producing assets with licensing.
But Wait, There’s More. You Also Get
3 Special Bonuses Below…
Free Bonus #1 – Licensing Compass – 30 Minute Mini-Coaching Session ($175 Value)
Even with all the information, you need to talk to an objective expert about where you are and where you want to go. This one-on-one telephone coaching session is designed to help you re-orient and get your licensing actions going in the right direction. If that alone is worth the investment to you, then place your order today.
Free Bonus #2- Inside Secrets to Negotiating The Highest Royalty Rate in Licensing Deals ($29 Value)
Royalty Rates are the amount of cash flow paid to the IP owner by a licensee. Understanding how to negotiate and structure these royalty rate payments is core to the wealth creating power of licensing. During this workshop you will learn the strategies for creating value and how use them to maximize your royalty rates.
Free Bonus #3 – 5 Ways to License Your IP – Special Report ($29 Value)
There are many ways to license your IP. The question is which one is right for your IP. Can you license it in more than one way? This special report shows you the general and specific strategies you can use today to get a jump start on licensing your intellectual property.
This Entire Package Is Worth
4x More Than Your Investment.
Let’s just recap what you get in this package…
You get everything below as part of this special offer and after this closes,
it will no longer be available.
| Total Package | Value |
“The Licensing Jump Start” The Licensing Jump Start is a 1hr30min downloadable, 3-part video training. It includes MP3’s you can listen to in your car, on the phone, or anywhere on the go. It also includes reference notes so you can follow along and take notes on each part of the training. | $199 |
Free Bonus #1 – Licensing Compass – Mini-Coaching Session This one-on-one telephone coaching session is designed to help you re-orient and get your licensing actions going in the right direction | $175 |
Free Bonus #2 – How To Maximize Royalty Rates (Video Training) During this workshop you will learn the strategies for creating value and how use them to maximize your royalty rates. | $29 |
Free Bonus #3 – 5 Ways to License IP (PDF Special Report) This special report shows you the general and specific strategies you can use today to get a jump start on licensing your intellectual property. | $29 |
| Total Value = | $432 |
So How Much Is All This Going To Cost?
If you were to pay full retail for everything you would get in this package for “The Licensing Jump Start”, you would have to pay $432.00
Wouldn’t it still be a huge bargain at that price considering that you’re getting over 25 years of my inside knowledge and experience from doing millions of dollars worth of licensing deals – condensed into the basics you must know and master?
Even at the price of $432.00, this is still a steal of a deal just because of the bonuses.
Why You’re Getting A Special Deal…
This entire package is valued at $432.00, but “The Licensing Jump Start” stand-alone training sells for $199 – without the bonuses.
However, I’ve decided to make this entire package available at a rock-bottom discount for a limited time including the bonuses.
The reason I’m doing this is that I want to make it a complete no-brainer for you to get this training, gain a better understanding of how licensing works, and give you the basics and the confidence to jump-start your licensing activities.
Once this deal is over, this special page disappears and simply won’t be seen again for at least another year. Maybe never. But, I’d like to make sure you at least get the chance to get this while it’s available since it may never come back.
No-Risk Offer
“The Licensing Jump Start” is an investment in ensuring you make the correct connections between licensing and generating income. This understanding is critical to your mastery of the basics. The basics help you recognize and take advantage of them, otherwise, you risk missing them altogether. With the right understanding, you’ll be able to spot opportunities that will pay back your investment many times over.
Please keep the following in mind:
- If you’re the kind of person who buys training and doesn’t use any of it, then please do not purchase this training product.
- If you typically intend to refund products before you’ve bought them, also please don’t buy this.
- Only buy this training product if you’re honest to yourself about this truly being a long-term investment in your future.
If you hesitate to invest in your future, you may never make the decision. You may lose this chance to get access to this information at the lowest price it’s ever been publicly offered.
When the deadline is over, that’s it. I’ll remove the offer. By now you should know if this is right for you or not.
How To Order Your Copy Of
“The Licensing Jump Start” and
Get Instant Access 24/7, Anytime Day or Night,
With Secure Ordering For Your Protection…
You can instantly download the entire “The Licensing Jump Start” package right now at the special discount and immediately be in possession of a solid introduction to intellectual property licensing training currently available.
And in addition, you are covered by my 30-Day Totally Risk-Free 100% Money-Back Guarantee.
I’ve made it that much easier for you to get access to information that could hold the key to giving you a licensing jump start. Just one insight could mean the difference between igniting the drive to make real progress towards your next licensing deal, or making no progress in the next 12 months and wonder to yourself, “Why am I still in the same place I was a year ago?”
If that’s a situation you want to prevent, then make sure you take advantage of this special offer and place your order before the special offer disappears and get started.
Again, this special offer is only valid for 5 days. After that, you won’t find this offer at this price anywhere else for at least another 12 months – or never.
Get it while it’s available.
Will you be in the same place 12 months from now?
Act now by clicking the order button below.
Get Your Copy of
“The Licensing Jump Start”
Get your solid grounding training in licensing and intellectual property
and master the fundamentals:
- The Licensing Jump Start Part I – Video Training with Downloadable MP3 Audio
- The Licensing Jump Start Part II – Video Training with Downloadable MP3 Audio
- The Licensing Jump Start Part III – Video Training with Downloadable MP3 Audio
- The Licensing Jump Start – Reference Notes – PDF Workbook
- Free Bonus #1 – Licensing Compass – Mini-Coaching Session
- Free Bonus #2 – How To Maximize Your Royalty Rates – Video Short Course & PDF Transcript
- Free Bonus #3 – 5 Ways to License IP (PDF Special Report)
- 30-Day 100% Money Back Guarantee