The IP Attraction Factor
5 Ways to Build Your IP Value
Includes:
- 30 Minute Video Workshop
- PDF Slides
Licensing Partners Don’t License IP – They License Money!
Value is what makes your IP attractive to licensing partners. Or put another way, the greater the money-making potential, the more attractive it is to licensing partners.
During this course, you will learn about the 5 Pillars of IP Value and how to use them to make your IP attractive to potential licensing partners.
Here’s what’s inside this workshop:
- Innovation – Breaking through the IP Clutter
- Securing the IP Legal Rights – What You Should Know Before Filing for Registration
- Marketability & Profitability – The Two Most Important Parts to Your IP
- The IP Lifecycle – Maximizing the Money Making Power of Your IP
- From Lukewarm to Red-hot – How Market Dynamics can Change the Value of Your IP
Value is critical to all types of intellectual property – patents, trademarks, copyrights, and know-how – and the more you understand how to use these value-building pillars, the better you will be able to create money-making licensing deals.