His name was Dale Carnegie.
In 1944 he began licensing territories in exchange for a percentage of revenues and a requirement to follow his instructional guidelines.
Five years later, in 1949 the Dale Carnegie Course had 15,000 students attending 300 classes in 168 cities. By 1983 the Dale Carnegie organization had offices in 13 cities and 135 licensees in about 60 countries training about three million students.
Not bad for a guy that started out selling and delivering his seminars at the YMCA.
How to License Seminars and Workshops
It doesn’t matter if it’s sales training, personal growth seminars, or marketing workshops. If you are selling it, you can make more money licensing it. In this comprehensive course, you’ll learn how to turn your courses and workshops into a licensable IP and develop and carry out a licensing plan that works for you. You’ll find out how to create the marketing tools, secrets to marketing your licensing program, how to keep control of your IP, different options for getting paid, must-have negotiating terms, supporting your licensees, and more.
Building a profitable training course business with licensing is an effective and faster way to scale your training course business. Take your training expertise and turn it into a lucrative licensing deals, as this straightforward training course reveals the all-important tips and tricks you need to successfully license your training or workshop courses in no time at all. Inside the extensive training course, you’ll discover the hidden wealth that will help you quickly reach the ultimate goal: scaling your business.
Gain key insights into why licensing training courses can be financially beneficial, including three strategic approaches to make the most of this opportunity. Additionally, learn how to organize and bundle services for maximum returns. With this comprehensive knowledge in hand, explore the biggest benefits of licensing training courses as well as two secrets to successfully marketing your licensing opportunity. Learn about four powerful marketing tools that enable you to quickly and effectively promote your IP once you are ready to launch your campaign.
You’ll learn the secrets to creating a detailed opportunity profile tailored specifically for licensees and how to identify licensees and qualify them. You’ll also learn three secrets of selling a license, ways to maximize profits from licensees, and negotiating rights to your IP to keep your options open for many potential payouts through variations of fixed and variable royalty payments.
If you are in the seminar and workshop business, most of your company’s real worth is hidden as intellectual property. Instead of selling seats one by one, you can “leverage” your IP and make more money by letting others use and deliver your seminars and workshops. That’s the licensing model used by the fastest-growing companies today.
Here’s what’s included:
Here’s what you’ll learn in this course:
Ensuring that your training course IP is licensable is vital in maximizing your market success. During our coaching session, we’ll discuss the 12 characteristics of licensable training IP and evaluate the readiness of your IP for licensing. We’ll look for any potential roadblocks and guide you on how to resolve them. Understanding these criteria can help you optimize your chances for success in licensing your training courses.
Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps detailed in this audio workshop, you’ll be able to develop and license your seminars and workshops and start making money in as little as 90 days.
Stop searching for unknown answers and give yourself the resources needed with the How to License Seminars and Workshops training course! Get it today and start tapping into hidden wealth now!
This page disappears once this deal is over and won’t be seen again for at least another year. But, I’d like to make sure you at least get the chance to get this while it’s available since it may never come back.
You can download the entire package at a special discount and immediately own this training course.
And in addition, you are covered by my 30-Day Risk-Free 100% Money-Back Guarantee.
I’ve made it that much easier for you to access information that holds the key to your licensing success. Just one insight could mean the difference between igniting the drive to make real progress towards your next licensing deal or making no progress in the next 12 months and wondering to yourself, “Why am I still in the same place I was a year ago?”