Stop selling seats and turn your seminars and workshops into income generating licensing deals.
Includes: 1.5 Hour Audio Workshop
Reference Notes and Licensing Agreement Templates
If you are in the seminar and workshop business, most of your company’s real worth is hidden as intellectual property. Instead of selling seats one-by-one, you can “leverage” your IP and make more money by letting others use and deliver your seminars and workshops. That’s the licensing model used by the fastest growing companies today.
Learn the inside strategies, tips and techniques to turn your seminars and workshops into a money-making licensing deals.
Listen to Course Preview
Here’s what’s covered in this course:
- Why License Your Workshops & Seminars
- Your Seminars and Workshops are Intangible Assets of Hidden Wealth
- 3 Ways to Bundle Your IP Assets
- How Licensing Works and Why it’s the Business Model of Today
- 4 Top Reasons to Consider Licensing
- 2 Secrets to Successfully Marketing Your IP
- The 4 Most Powerful Marketing Tools
- The 4 Step Marketing Action Plan
- How to Create Your Licensing Opportunity Profile
- 3 Ways to Qualify The Right Kind of Licensee
- 3 Secrets to Selling the License
- IP Opportunity Intro Letter
- Keeping Your IP Intact – Using the Non – Disclosure Agreement
- Must Have Terms for Your Licensing Agreement
- 3 Most Important Keys to Supporting Your Licensees
- The SAP – The Secret to a Successful Licensing Program
- 8 Key Licensing Success Factors
It doesn’t matter if it’s sales training, personal-growth seminars or marketing systems, if you are selling it, you can make more money licensing it. You’ll learn how to make your seminar or workshop into an IP product and how to develop and carry out a licensing plan that works for you. You’ll find out how to develop marketing materials using workbook examples and templates.
Other Licensing Success Secrets You Will Learn about:
• Different ways of structuring royalty payments – a fixed fee, annual renewal, or a hybrid of both – and how to know which one is best for you
• The 4 key elements you need to properly present, find and negotiate a licensing agreement for your IP
• Ways to show value for both the licensee and the end customer – and why you need to do both
• Creative ideas for finding licensees
• All about presenting your licensing opportunity to prospects – from filling out a non-disclosure agreement to negotiating the deal
Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps detailed in this audio workshop, you’ll be able to develop and license your seminars and workshops and start making money in as little as 90 days.
Here’s what’s included in this course:
- The Reference Notes for easy reference to follow the audio presentation.
- 90 minute audio e-course that will teach you the inside strategies, techniques and tools to successfully license your seminars or workshops.
- Examples of all the types of agreements including the NDA, Short Form and Long Form licensing agreements.