Licensing Mastery Coaching Program

If you’re wondering if Licensing Mastery Coaching Program is worth the price, consider the cost of not doing anything with your IP.  How much time and money have you invested in your intellectual property? 

Dear Rand,

I promised to keep you updated, and I apologize for taking so long to get back to you. I cannot thank you enough, because the coaching session we had a few months ago was very impactful and it set me off in the right direction using the ideas and concepts from your study courses. I was able to get a major entertainment management company in California interested and on board with my branded entertainment idea.

Thank you kindly,

Mitch

If it’s a patent, you’ve invested thousands of dollars and possibly more. The clock is ticking – your patent is losing “time” value each year you do nothing. But that’s not the only cost. What happens if someone discovers you’re not doing anything with it (because your patent is public information), and uses it without your permission? Or another company decides to patent around it? By that time, it’s too late and your licensing options will quickly disappear, or worse, you’re potentially facing costly legal action.

If you’re a brand owner, you’re probably investing (or will be investing) tens of thousands in creating customer recognition, selling products (or services), and building the goodwill “value”. Registering your trademark is the only way you can “own the mark”.  But registering your brand in many categories is costly, and you’ve only got one year to use it or lose it. What happens if someone starts using your brand in a new product category? By that time, it’s too late and you’ve lost the right to register it and income producing licensing opportunities.

If you’ve created a book, software, entertainment or music, you’ve invested a huge amount of time and money developing it and bringing it to the marketplace. While a copyright is automatic at the time you create it, even if you register it, that doesn’t mean it’s valuable. It’s what you do with it that makes it valuable. But what happens if you’re not doing anything with your copyright and find out someone is using and selling it in a different form without your permission?  If that happens, trying to enforce your rights is costly, and trying to license your copyright is, well, quite a different story.

Hi Rand,

 Per our last coaching session, you told us if this event goes well the DIRTY IN THE CLUB ® brand will take off…well its’ been less than two weeks and you were right… licensing opportunities are moving quickly. Over a month ago, DIRTY IN THE CLUB ® struck the first licensing deal in the events category (Halloween party).  As a result of that event, our first licensee is prepared to sign a multi-year renewal deal for future events. The partnering venue also believes our brand has tremendous growth potential and considers it the “Next Big Thing in Southern California Nightlife”. We were also approached …by a major entertainment promotions group about (licensing) the DIRTY IN THE CLUB ® brand name for an entertainment infused restaurant concept across the country…. We would like to schedule a time for our next coaching session to speak about these details.

 All the best, 

Ryan & RJ

One Hour Coaching Call

Get Advice on What to Do Next

Monthly Coaching – 4 One Hour Weekly Calls

Take Your Licensing Opportunities to the Next Level

You’ll get weekly access to my professional expertise and experience to guide you through every step of the licensing process:

  • You’ll get weekly access to my professional expertise and experience to guide you through every step of the licensing process:
  • We’ll do a complete evaluation of your intellectual property and figure out the best licensing options, opportunities and strategies to successfully license your intellectual property.
  • Then we’ll go through the step-by-step processes I use with my clients. We’ll discuss exactly what to do and how to do it. Then you’ll take action to implement each step.
  • Each week, we’ll review your progress, and come up with an action plan for the next week.
  • In between our coaching calls, you can email me with questions or issues you run into.
  • I’ll advise you on what IP licensing opportunity marketing tools you need and how to create them including an introduction email, follow-up with more information email, one page website, PR release, powerpoint presentation and any other marketing materials you need.
  • We’ll reherese your presentation so you’re ready to go when a potential licensing partner says “let’s talk”.
  • When you’re ready to negoatie your deal, I’ll walk you through every step of the process, from deciding on your key business terms to responding to or creating a licensing Deal Term sheet.
  • After negotiating your licensing deal, I’ll guide you in working with a licensing attorney to put together or review the licensing agreement.
  • Once the licensing agreement is signed, I’ll show you how to manage your licensing partner, including giving them access to your IP, how to stay in touch, and how to make sure your licensing partner is doing what they agreed to do.

One Hour Coaching Call

Get Advice on What to Do Next

Monthly Coaching – 4 One Hour Weekly Calls

Take Your Licensing Opportunities to the Next Level

Your IP is a money making opportunity. Don’t let it wither away through inaction, a lack of knowledge or simply an unwillingness to invest the time, money and resources.  Licensing is the process that gets you a return on your IP investment. Just like working with a Wealth Advisor or Certified Financial Planner to get sound investment advice, you need the right “IP Adviser” to help you manage and make money with your intellectual property. That’s the value of the Licensing Mastery Coaching Program. It’s the professional advice, resources and tools you need to get the greatest return on the investment you’ve made in your intellectual property.