You Get the Same Exact Resources I Provide My Full Service Consulting Clients

Retaining my services to set up and manage your licensing program may not be in your budget. That’s why I created the coaching program. I provide the expertise and know-how of what to do, and you provide the leg work to go and do it.

90 Day Coaching Plan

Set up and Launch Your Licensing Campaign

During the weekly one-hour coaching calls, we will go through the same steps and process I use for my consulting clients – from creating your licensing strategy, to contacting target licensees, to negotiating a deal. I provide the experience and know-how, you provide the time and legwork to set up and manage the licensing campaign activities. I’ll be with you every step of the way to advise and guide you, and make sure your on the right track.

Here’s What’s Included

Coaching Calls

  • Weekly One Hour Coaching Calls
  • 24/7 access to all of the recorded coaching sessions

The Licensing Toolkit

  • IP Inventory Worksheets
  • Quick Start Licensing Plan
  • Licensing Opportunity One Page Template
  • Licensing Partner Qualification Questionnaire
  • The Negotiating Checklist

IP Evaluation

  • Review Protection Status
  • Review Development Stage
  • Identify Markets and Applications
  • Discuss Time to Market Issues
  • Identify Competitive IP

Licensing Plan

  • Analyze Licensing Opportunities
  • Create Licensing Plan & Strategy
  • Research Target Licensees
  • Create Target Licensee Contact List
  • Develop Licensing Package
  • Advise on Best Licensing Practices

Licensing Sales

  • Set Up Email Outreach Campaign
  • Create Introduction Email
  • Create Followup Information Email
  • Contact Target Licensees
  • Develop Licensing Presentation

Marketing Campaign

  • Present Licensing Opportunity
  • Create and Distribute PR Release
  • Build Available For Licensing Webpage
  • Develop Social Media Campaign
  • Advise on Outreach Tactics

Negotiations and Deal Terms

  • Create Key Business Terms Deal Memo Template
  • Evaluate Exclusive/Non-Exclusive Options
  • Research Royalty Rate Ranges
  • Advise on Negotiating Tactics
  • Review Licensing Agreement

30 Day Coaching Plan

Get Advice on What to do Next

This is a great way to get some advice and guidance on what you need to do to license your IP. Whether it’s learning if your IP is licensable, or solving a specific licensing issue, the one-on-one coaching calls will get you the answers you need to figure out your next licensing step. I’ll work with you to help you get organized so you are ready to take the next step in your licensing process.  Plus you’ll get access to my library of video workshops.

Here’s What’s Included

Coaching Calls

  • Weekly One Hour Coaching Calls
  • 24/7 access to all of the recorded coaching sessions

The Licensing Toolkit

  • IP Inventory Worksheets
  • Quick Start Licensing Plan
  • Licensing Opportunity One Page Template
  • Licensing Partner Qualification Questionnaire
  • The Negotiating Checklist

IP Evaluation

  • Review Protection Status
  • Review Development Stage
  • Identify Markets and Applications
  • Discuss Time to Market Issues
  • Identify Competitive IP

Licensing Plan

  • Analyze Licensing Opportunities
  • Create Licensing Plan & Strategy
  • Research Target Licensees
  • Create Target Licensee Contact List
  • Develop Licensing Package
  • Advise on Best Licensing Practices

Hi Rand,
Per our last coaching session, you told us if this event goes well the DIRTY IN THE CLUB ® brand will take off…well its’ been less than two weeks and you were right… licensing opportunities are moving quickly. Over a month ago, DIRTY IN THE CLUB ® struck the first licensing deal in the events category (Halloween party). As a result of that event, our first licensee is prepared to sign a multi-year renewal deal for future events. The partnering venue also believes our brand has tremendous growth potential and considers it the “Next Big Thing in Southern California Nightlife”. We were also approached …by a major entertainment promotions group about (licensing) the DIRTY IN THE CLUB ® brand name for an entertainment infused restaurant concept across the country…. We would like to schedule a time for our next coaching session to speak about these details.
All the best, Ryan & RJ