You Get the Same Exact Resources I Provide My Full Service Consulting Clients

A Smarter Solution for Making Money With Your Intellectual Property

More Resources. Less Pain.  Bigger Deals.

Turn your intellectual property into money-making licensing deals faster with the right licensing advice. Find licensing partners, create compelling presentations, negotiate bigger deals, get higher royalties, and build a sustainable licensing program.

Retaining my services to set up and manage your licensing program may not be in your budget. That’s why I created the coaching program. I provide the expertise and know-how of what to do, and you provide the leg work to go and do it.

Licensing Coaching is like having a full-time licensing division at your fingertips. You’ll have my professional experience to guide you in developing money-making licensing deals with your intellectual property.  You won’t waste time trying to learn all the ins and outs of what works and what doesn’t, figuring out how to pitch your deal, decipher what the terms of a licensing agreement mean, wonder if the licensing proposal is a good deal for you, and the myriad of other issues that “pop-up” with your licensing deals. You’ll get my know-how and experience, along with the proven processes, templates, forms, agreements, presentations, and strategies to successfully turn your intellectual property into money-making licensing deals.

Here Are Your Coaching Options

6 Month Coaching Plan

Develop and Manage the Entire Licensing Program

This plan is for IP owners looking for longer term guidance to develop and manage the entire licensing campaign – from planning through contract compliance. It is best suited for  market ready IP – meaning it’s tested and proven. In addition to the weekly coaching calls and support tools, this plan includes developing the systems for managing your licensing deals, including the QC, royalty payments and performance tracking.

3 Month Coaching Plan

Set up and Launch Your Licensing Campaign

During the weekly one-hour coaching calls, we will go through the same steps and process I use for my consulting clients – from creating your licensing strategy, to contacting target licensees, to negotiating a deal. I provide the experience and know-how, you provide the time and legwork to set up and manage the licensing campaign activities. I’ll be with you every step of the way to advise and guide you, and make sure your on the right track. 

1 Month Coaching Plan

Get Advice on Your IP and What to do Next

This is a great way to get some advice and guidance on what you need to do to license your IP. Whether it’s learning if your IP is licensable, or solving a specific licensing issue, the one-on-one coaching calls will get you the answers you need to figure out your next licensing step. I’ll work with you to help you get organized so you are ready to take the next step in your licensing process.  Plus you’ll get access to my library of video workshops.

Here's What's Included in Each Plan

Coaching Calls

  • Weekly One Hour Coaching Calls
  • 24/7 access to all of the recorded coaching sessions

The Licensing Toolkit

  • IP Inventory Worksheets
  • Quick Start Licensing Plan
  • Licensing Opportunity One Page Template
  • Licensing Partner Qualification Questionnaire
  • The Negotiating Checklist

IP Evaluation

  • Review Protection Status
  • Review Development Stage
  • Identify Markets and Applications
  • Discuss Time to Market Issues
  • Identify Competitive IP

Licensing Plan

  • Analyze Licensing Opportunities
  • Create Licensing Plan & Strategy
  • Research Target Licensees
  • Create Target Licensee Contact List
  • Develop Licensing Package
  • Advise on Best Licensing Practices

Licensing Sales

  • Set Up Email Outreach Campaign
  • Create Introduction Email
  • Create Followup Information Email
  • Contact Target Licensees
  • Develop Licensing Presentation

Marketing Campaign

  • Present Licensing Opportunity
  • Create and Distribute PR Release
  • Build Available For Licensing Webpage
  • Develop Social Media Campaign
  • Advise on Outreach Tactics

Negotiations and Deal Terms

  • Create Key Business Terms Deal Memo Template
  • Evaluate Exclusive/Non-Exclusive Options
  • Research Royalty Rate Ranges
  • Advise on Negotiating Tactics
  • Review Licensing Agreement

Licensee On-boarding

  • Set Up Licensing Orientation
  • IP Asset Transfer Process
  • Organize Licensee & Licensor Contacts
  • Develop QC Approval Process

Monitoring and Compliance

  • Set Up Licensee Management System
  • Set Up Contract Rights Tracking Form
  • Set Up Royalty Reporting Template
  • Set Up Performance Milestone Tracking

Coaching Calls

  • Weekly One Hour Coaching Calls
  • 24/7 access to all of the recorded coaching sessions

The Licensing Toolkit

  • IP Inventory Worksheets
  • Quick Start Licensing Plan
  • Licensing Opportunity One Page Template
  • Licensing Partner Qualification Questionnaire
  • The Negotiating Checklist

IP Evaluation

  • Review Protection Status
  • Review Development Stage
  • Identify Markets and Applications
  • Discuss Time to Market Issues
  • Identify Competitive IP

Licensing Plan

  • Analyze Licensing Opportunities
  • Create Licensing Plan & Strategy
  • Research Target Licensees
  • Create Target Licensee Contact List
  • Develop Licensing Package
  • Advise on Best Licensing Practices

Licensing Sales

  • Set Up Email Outreach Campaign
  • Create Introduction Email
  • Create Followup Information Email
  • Contact Target Licensees
  • Develop Licensing Presentation

Marketing Campaign

  • Present Licensing Opportunity
  • Create and Distribute PR Release
  • Build Available For Licensing Webpage
  • Develop Social Media Campaign
  • Advise on Outreach Tactics

Negotiations and Deal Terms

  • Create Key Business Terms Deal Memo Template
  • Evaluate Exclusive/Non-Exclusive Options
  • Research Royalty Rate Ranges
  • Advise on Negotiating Tactics
  • Review Licensing Agreement

Coaching Calls

  • Weekly One Hour Coaching Calls
  • 24/7 access to all of the recorded coaching sessions

The Licensing Toolkit

  • IP Inventory Worksheets
  • Quick Start Licensing Plan
  • Licensing Opportunity One Page Template
  • Licensing Partner Qualification Questionnaire
  • The Negotiating Checklist

IP Evaluation

  • Review Protection Status
  • Review Development Stage
  • Identify Markets and Applications
  • Discuss Time to Market Issues
  • Identify Competitive IP

Licensing Plan

  • Analyze Licensing Opportunities
  • Create Licensing Plan & Strategy
  • Research Target Licensees
  • Create Target Licensee Contact List
  • Develop Licensing Package
  • Advise on Best Licensing Practices

What Coaching Clients Have to Say

Hi Rand,
Per our last coaching session, you told us if this event goes well the DIRTY IN THE CLUB ® brand will take off…well its’ been less than two weeks and you were right… licensing opportunities are moving quickly. Over a month ago, DIRTY IN THE CLUB ® struck the first licensing deal in the events category (Halloween party). As a result of that event, our first licensee is prepared to sign a multi-year renewal deal for future events. The partnering venue also believes our brand has tremendous growth potential and considers it the “Next Big Thing in Southern California Nightlife”. We were also approached …by a major entertainment promotions group about (licensing) the DIRTY IN THE CLUB ® brand name for an entertainment infused restaurant concept across the country…. We would like to schedule a time for our next coaching session to speak about these details.
All the best, Ryan & RJ

Hi Rand,

I hope all is well! I just got my first check in the mail! Thank you, Rand, for helping me get what I needed to make sure my contracts cover my best interest. I look forward to recommending your consulting to whomever I come across that is interested in licensing. Best,

 Lori

After our coaching session a few weeks ago, I was able to confidently discuss the potential licensing agreement with a new venture. This has led to a succession of meetings with the final meeting to take place on September 2016. It appears we will ink a deal by the end of September. It took 10 years, a lot of hard work, patience, and your coaching has created my deal to get inked. It’s been a long time coming and I am grateful to have you in my corner. I want to add that your website is by far the most informative site I have been to. I highly recommend people sign up for your newsletter and use your website as a tool. There is a wealth of information to be utilized. I thank you for the confidence and look forward to the next one.

Rebecca