Are You Trying to License Your IP with the “What In It For Me” Mindset?
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
Is Your Intellectual Property Losing Value?
If you don’t use it, you lose it. When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose …
Is Your Marketing Method an IP?
Many entrepreneurs and small businesses don’t realize that IP is more than copyrights, trademarks and patents. Many in fact have created marketing systems that are proprietary business processes. If the …
Use of the Trademark IP
To insure the protection of a licensed trademark, the license agreement should specify how the trademark and related graphics be used. This means that the licensee should only use approved …