How to Beat the Startup Failure Odds

How to Beat the Startup Failure Odds

Very often, the difference between success and failure for a startup is its ability to raise additional capital. Most startups have little or no revenue, large research and development expenses, and few tangible assets. The start-ups’ primary and most valuable asset is their intellectual property —patents, trade secrets, trademarks, or copyrights.

What’s Inside Your Brand?

Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.