Are You Bogged Down Protecting Your IP Instead of Making Money With It?
Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …
How to Get Into the Sports Brand Licensing Game
Licensing4Profits just released it’s latest Licensing Opportunity Report – Sports Brand Licensing. It provides an overview of the sports brand licensing business, top product categories, the different types of sports brands, niche opportunities and spotting the key trends, giving you the inside information you need to get into the sports licensing game.
What’s Inside Your Brand?
Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.
Store Designs – A Valuable Retail IP
Retailing success is a confluence of real estate, operations and product. However many retail store owners (and building and home designers) often overlook one of their most valuable assets – intellectual property.
What Color is Your Trademark?
A color trademark is a non-conventional trademark where at least one color is used to identify the brand. To qualify as a trademark, the color must be distinctive or have …