The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
Are You Bogged Down Protecting Your IP Instead of Making Money With It?
Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …
3 Critical Questions You Must Ask Before Licensing an IP
Licensing in the right type of intellectual property can be a fast track to the commercial marketplace. But if you fail to ask the right questions, you can wind up …
There Are No Boundaries When it Comes to Licensing
Licensing is a global marketplace where your intellectual property can be used simultaneously by many partners in multiple products, industries and territories. It’s a multi-billion dollar global business. Technology licensing …
The First Thing You Must Do Before Licensing Rights to an IP
As a licensee, you are making a substantial investment to time, money and resources to license and commercialize an intellectual property. Your due diligence efforts will help insure your best chance of success with the IP.
How to Get Into the Sports Brand Licensing Game
Licensing4Profits just released it’s latest Licensing Opportunity Report – Sports Brand Licensing. It provides an overview of the sports brand licensing business, top product categories, the different types of sports brands, niche opportunities and spotting the key trends, giving you the inside information you need to get into the sports licensing game.
What’s Inside Your Brand?
Ingredients are often thought of as the different pieces that make up a formula. Many of them are patented, most are kept as trade secrets. What you may not realize is that many ingredient IPs are created for the purpose of licensing them out and integrating them into other formulas and products.
Cross Licensing: How to Build a Bigger Pie and Avoid Legal Disputes
Cross-licensing is an agreement between two or more intellectual property owners where each one grants the other rights to their intellectual property. Usually the IP that each party owns covers different aspects of a product or technology. Cross licensing is a strategy that’s used to settle patent disputes and for developing new relationships and partnerships.
What Color is Your Trademark?
A color trademark is a non-conventional trademark where at least one color is used to identify the brand. To qualify as a trademark, the color must be distinctive or have …
Leveraging IP: Celebrity Chef Branded Foods
The Celebrity Chef branded food market is growing. It was the introduction of Food Network in 1993 that jump started the celebrity chef sensation. This coincided with Wolfgang Puck …