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Category: Brands

Brands / Marketing / Strategy

Is Your IP Missing Its Window of Opportunity?

Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Brands / Copyrights / How to / IP Management / Patents

Your IP is More Than Just a Product or Technology

Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book, or software. IP extends into many formats …

Brands / IP Management / Marketing

Are You Missing Your Hidden Licensing Opportunities?

When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden.  In this …

Brands / Marketing / Mistakes / Patents

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

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Top Posts

  • Licensing 101 - Is Your IP "Licensable"
    Licensing 101 - Is Your IP "Licensable"
  • It's Not the Best IP That Gets Licensed...It's the Best Promoted
    It's Not the Best IP That Gets Licensed...It's the Best Promoted
  • Are You Using the Right Type of Licensing Agreement?
    Are You Using the Right Type of Licensing Agreement?
  • Licensing is a Money-Making Process If You Follow the Right Steps
    Licensing is a Money-Making Process If You Follow the Right Steps

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