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Category: Types of IP

Home » Types of IP
Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

Brands / How to / Marketing / Royalties

How to Use Licensing to Make Money Without Doing Anything

  Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …

Ask Rand / How to / Trade Secrets

Can You License a Procedure or Process for a Product or Service?

Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …

Brands / Marketing / Strategy

Is Your IP Missing Its Window of Opportunity?

Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …

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Top Posts

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    How to Build the Value of Your IP to License It
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    Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
  • Is Your IP "Licensable"
    Is Your IP "Licensable"

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