How to Turn Your Yoga Service Into a Destination Brand
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …
The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
How to Use Licensing to Make Money Without Doing Anything
Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …
Can You License a Procedure or Process for a Product or Service?
Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …
Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …