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Category: Types of IP

How to / Strategy / Types of IP

4 Licensing Strategies for Mobile App Developers

Licensing mobile apps is a big business. It’s becoming more common as businesses look for ways to extend their reach into the mobile market.  Some mobile apps have become big brands, …

IP Management / Patents / Strategy

How to Start Licensing Your Pending Patent

Protecting your intellectual property takes time. Especially if it is a patent. Waiting to complete your patent application can take up to three years. What do you do in the …

Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

Brands / How to / Marketing / Royalties

How to Use Licensing to Make Money Without Doing Anything

  Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …

Ask Rand / How to / Trade Secrets

Can You License a Procedure or Process?

Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …

Brands / Marketing / Strategy

Is Your IP Missing Its Window of Opportunity?

Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Copyrights / How to / IP Value / Marketing / Patents

How to Make Your Licensing Opportunity Irresistible

Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …

IP Management / Mistakes / Patents / Trademarks

Are You Bogged Down Protecting Your IP Instead of Making Money With It?

Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …

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