Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …
Making money with your IP means profiting from the value created from your IP. There are different ways of doing this. Producing and selling products is one option. Selling your …
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.
Starting your business around your IP takes time, money and resources. Plus you must also get the necessary experience, whether it’s marketing, sales, distribution or production. And that can lead …