Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
Why Licensing is One of the Best Kept Secrets for Growing Your Business
Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
When it Comes to Licensing, It Pays to Think Big
It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …
Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
How to License Your Invention to DRTV Marketers
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
3 Secrets to Selling Your Licensing Opportunity
Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …
3 Ways to Make Money with Your IP
Making money with your IP means profiting from the value created from your IP. There are different ways of doing this. Producing and selling products is one option. Selling your …
How to Promote Your Products or Services for Little or No Money
Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.
Why Licensing is Better and Faster than Starting a Business
Starting your business around your IP takes time, money and resources. Plus you must also get the necessary experience, whether it’s marketing, sales, distribution or production. And that can lead …