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Category: Strategy

How to / Marketing / Strategy

What You Need to Know About Licensing Your IP for Different Markets and Applications

When it comes to intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to different …

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Ask Rand / Strategy

Can You Make Money Licensing Any Type of Intellectual Property?

You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
#IP #licensing #strategy #invention #brand #startup

How to / Marketing / Partners / Strategy

How to Get Your First Licensing Partner

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …

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