Why Licensing Must be Part of Your Business Plan
When starting a new business, entrepreneurs often overlook licensing as part of their business plan. This can potentially be a fatal mistake. As an entrepreneur, you must know how to …
How to Start Licensing Your Pending Patent
Protecting your intellectual property takes time. Especially if it is a patent. Waiting to complete your patent application can take up to three years. What do you do in the …
How to Turn Your Yoga Service Into a Destination Brand
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …
The Benefits of Licensing an Evergreen IP
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
How to License Your IP for Different Markets and Applications
When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …
Are You Seeing Signs it’s Time to License Your IP?
Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …
If You Don’t Do Anything, Nothing Will Happen
If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …
Can You Make Money Licensing Any Type of IP?
You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
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How to Get Your First Licensing Partner
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …
A Secret Source of IP to Launch Your Startup
Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due …