Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
