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Category: Strategy

Ask Rand / Strategy

Can You Make Money Licensing Any Type of Intellectual Property?

You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
#IP #licensing #strategy #invention #brand #startup

How to / Marketing / Partners / Strategy

How to Get Your First Licensing Partner

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …

How to / Startups / Strategy

A Secret Source of IP to Launch Your Startup

Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due …

Brands / Marketing / Strategy

Is Your IP Missing Its Window of Opportunity?

Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …

Agreements / Marketing / Strategy

Why Licensing is One of the Best Kept Secrets for Growing Your Business

Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …

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Licensing 101

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Top Posts

  • Licensing 101 - Is Your IP "Licensable"
    Licensing 101 - Is Your IP "Licensable"
  • It's Not the Best IP That Gets Licensed...It's the Best Promoted
    It's Not the Best IP That Gets Licensed...It's the Best Promoted
  • Are You Using the Right Type of Licensing Agreement?
    Are You Using the Right Type of Licensing Agreement?
  • Licensing is a Money-Making Process If You Follow the Right Steps
    Licensing is a Money-Making Process If You Follow the Right Steps

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