Three Ways Licensing Creates Lucrative Cash Flow

Three Ways Licensing Creates Lucrative Cash Flow

Licensing is lucrative because it generates money in three ways. First, you can license your IP to multiple licensees simultaneously. Second, it generates recurring revenue from these licensees, which is also known as autopilot revenue.  And third, you can let licensees re-license your IP and pay you twice. These are the three big reasons why licensing is so lucrative.