How to Sell New Customers and Products without Spending a Dime
Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the …
Here’s One of the Fastest Ways to Find Licensing Partners
One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.
Licensing Gets You OPR – Other Peoples Resources
Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
How to Avoid Getting Stuck with a Big Company Who Sits on Your IP
What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just …
Are You Turning a Deaf Ear to Your Potential Licensing Partner?
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …