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Category: Partners

Ask Rand / How to / Partners

How Do I Find the Right Person to Contact for My Licensing Deal?

Are you an inventor or startup ready to license your intellectual property (IP), but the question then arises – who do you talk to about licensing deals within a company? …

licensing term
Agreements / Partners

How Long Does Your Licensing Partner Have to Recoup Their Investment?

  A healthy relationship with your licensing partners is important when licensing. After all, they are the ones who help you get your products out there to the masses. But …

How to / Partners / Video

3 Tips For Finding the Right Licensing Partner

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

How to / Partners

5 Lies Licensees Tell IP Owners

  Finding the right partner helps ensure your best chance of market success. But finding out if a partner is right for your IP is challenging, especially if you’re new …

How to / Marketing / Partners / Strategy

How to Get Your First Licensing Partner

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Brands / Partners / Strategy

Why Licensing Creates a Bigger Revenue Pie

When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …

Brands / Partners / Strategy

How to Sell New Customers and Products without Spending a Dime

Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the …

Here’s One of the Fastest Ways to Find Licensing Partners
Brands / How to / Marketing / Partners / Patents

Here’s One of the Fastest Ways to Find Licensing Partners

One of the best resources for finding your licensing partners is trade shows. They happen everywhere. I attend many trade shows and it’s one of the quickest way to learn about an industry, make contacts, and find the right licensing partner.

Licensing Gets You OPR – Other Peoples Resources
Brands / Partners / Strategy / Videos

Licensing Gets You OPR – Other Peoples Resources

Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.

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