How to Sell New Customers and Products without Spending a Dime
Selling your IP to one customer or one product at a time takes lots to time, money and resources. But there’s a better way. This is part 4 in the …
Here’s One of the Fastest Ways to Find a Licensing Partner
What’s the best way to find and pitch a company about licensing your intellectual property? Let’s begin with a way that doesn’t work – cold calling. It’s very difficult and companies are constantly being bombarded by cold calls. One of the best and faster ways is meeting companies at trade shows.
Licensing Gets You OPR – Other Peoples Resources
Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.
How to Avoid Getting Stuck with a Big Company Who Sits on Your IP
What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just …
Are You Turning a Deaf Ear to Your Potential Licensing Partner?
One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of …