Are You Stuck in a Licensing Trap?
Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …
3 Common Mistakes That Sink Your Licensing Presentation
A big part of success is licensing is creating the right kind of presentation. Get it right, and your licensing partner wants to know more. Get it wrong, and they’ll …
Why Most IP Owners Fail at Licensing
The biggest reason most IP owners fail at licensing is they fail to take action. They don’t do anything with their intellectual property. Unless you do something with it, it …
Are You Spending Too Much Protecting Your IP Instead of Making Money With It?
If you don’t identify which parts of your intellectual property are the most commercially viable, you wind up overspending on protecting your IP. Your money and time would have been …
The 3 Fundamentals That Everyone Always Forgets About Licensing
Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind …