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Category: Mistakes

How to / Mistakes

3 Reasons Behind Your Licensing Struggles

As an inventor, you may have encountered a situation where you cannot license your intellectual property (IP). It’s easy to assume this is due to a lack of interested companies …

How to / Mistakes

What Every Inventor Needs to Know About Exit Strategies

Congratulations! This is an exciting time for you and your business. So you’ve invented something new and are ready to take it to the marketplace. But before you sign on …

Mistakes / Presentations

You’ve Only Got One Chance to Make the Right Impression

You’ve only got one chance to make the right impression. Present the right story, and your potential licensing partner will be interested. Show them the wrong one, and they’ll walk …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

IP Management / Mistakes / Patents / Trademarks

Are You Bogged Down Protecting Your IP Instead of Making Money With It?

Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …

Agreements / Mistakes

Is Your Exclusive Licensing Deal Costing You Money?

I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance. …

How to / Mistakes / Negotiation

If You’re Too Hungry for a Deal, You Could Get Eaten Alive

The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …

Agreements / Mistakes / Negotiation / Patents

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Brands / Marketing / Mistakes / Patents

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

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