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Category: Marketing

Business / Marketing / Startups

How to Grow Your Business in Less Time with Licensing

There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …

Brands / IP Value / Marketing / Strategy

How to Turn Your Yoga Service Into a Destination Brand

Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …

How to / Marketing / Strategy

How to License Your IP for Different Markets and Applications

When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …

Brands / How to / Marketing / Royalties

How to Use Licensing to Make Money Without Doing Anything

  Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Marketing

It’s Not the Best IP That Gets Licensed…It’s the Best Promoted

It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …

IP Value / Marketing / Workshop

Is Your IP “Licensable”

The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …

How to / Marketing / Partners / Strategy

How to Get Your First Licensing Partner

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …

Brands / Marketing / Strategy

Is Your IP Missing Its Window of Opportunity?

Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …

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