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Category: Marketing

How to / Marketing / Strategy

What You Need to Know About Licensing Your IP for Different Markets and Applications

When it comes to intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to different …

Brands / How to / Marketing / Royalties

How to Use Licensing to Make Money Without Doing Anything

  Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Marketing

It’s Not the Best IP That Gets Licensed…It’s the Best Promoted

It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …

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Top Posts

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    Are You Using the Right Type of Licensing Agreement?
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    Are You Confusing the Royalty Rate with the Royalty Calculation?
  • If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
    If You Don’t Get the Word Out, How Will You Find a Licensing Partner?

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