There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …
Have you ever dreamed of turning your yoga service into a destination brand? With the right strategy and licensing, it’s possible. One savvy entrepreneur found success by turning her yoga …
When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …
Have you ever heard of licensing as a way to generate passive income? Licensing is an incredibly lucrative form of business, and it’s becoming more popular among inventors, small …
Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …
If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …
It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …
The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
