It’s Not the Best IP That Gets Licensed…It’s the Best Promoted
It’s not always the best IP that gets the most licensees…it’s the best promoted. A big part of finding licensees is getting the word out about your IP. You have …
Licensing 101 – Is Your IP “Licensable”
The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …
How to Get Your First Licensing Partner
Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes a company approaches you about licensing your IP. Most often, though, it starts with …
Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
Is Your Licensing Presentation Falling on Deaf Ears?
You’ve only got one chance to make the right impression. Give them the correct information, and they’ll listen with interest. Share the wrong info, and they’ll turn a deaf ear. …