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Category: Marketing

Marketing / Mistakes

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

Marketing / Mistakes / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

Licensing Opportunities / Marketing / Mistakes / Negotiation

Are You Stuck in a Licensing Trap?

Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …

How to / Marketing

How to Make Your IP Look Like a Million Bucks

When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …

How to / Licensing Opportunities / Marketing / Strategy

3 Secrets to Selling Your Licensing Opportunity

Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …

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Latest Posts

  • If It Isn’t a Win-Win Deal, You’ll Both Lose
  • Believing These 5 Myths About Licensing Keeps You From Doing It
  • Why Licensing Creates a Bigger Revenue Pie

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