What’s The Most Valuable Real Estate in the World?
It’s not Beverly Hills, Manhattan or the South of France. The most valuable real estate in the world is the… SIX INCHES BETWEEN YOUR EARS!
Here’s What No One Tells You About Licensing
Licensing is not a legal process. Nor is it a legal agreement. While legal is an important part of licensing, it’s not what licensing is about. Licensing is a process …
The 3 Fundamentals That Everyone Always Forgets About Licensing
Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind …
Don’t Build It…License It.
When you develop a new product or technology, often times the first thought is to create a company around it. But this isn’t always the best way to successfully get …
If You Don’t Do Anything with Your IP, Nothing Will Happen
Licensing is an active process. If you don’t do anything with your intellectual property – meaning make, market or sell it, then nothing will happen. Taking action through the licensing …