8 Ways Licensing Leverages IP to Generate Revenue

Leverage means using a little to control a lot. It gives you the ability to use more than just you. Through leverage, you can effect change much more rapidly. Leverage equals speed, or velocity. The more leverage you have, the faster your journey to wealth. A common misconception is that leverage refers only to borrowing money. Leverage is so much more than just borrowed money. You can also leverage intellectual property through licensing.

Is Your Lack of IP Awareness Holding You Back?

Is Your Lack of IP Awareness Holding You Back?

You’re failing to take action because you lack awareness about the opportunities and ways to protect, manage and use your IP to make money. Your IP winds up undervalued and in many cases unprotected. For example, imagine what happens if one of your employees accidentally discloses crucial IP information while updating his/her status on social networking sites. It costs you money in missed income opportunities and legal fees taking action against others using your IP without your permission.