How to Make Your Licensing Opportunity Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …
Your IP is More Than Just a Product or Technology
Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book, or software. IP extends into many formats …
If You’re Too Hungry for a Deal, You Could Get Eaten Alive
The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …