Exclusive vs. Non-Exclusive Rights

When should you consider licensing Exclusive rights vs. Non Exclusive rights?  The answer is it depends.  There are no “standard” business terms…each deal differs by the variety of different terms …

Rights to Market and Sell

One of the most important clauses in the licensing agreement is the products to be manufactured by the licensee under the license agreement. This is especially important for the consumer …

Use of the Trademark IP

To insure the protection of a licensed trademark, the license agreement should specify how the trademark and related graphics be used. This means that the licensee should only use approved …