Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …
I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance. …
When one or both partners are not happy about the licensing agreement, nobody wins. If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …
When it comes to getting paid in a licensing deal, there’s a big difference between the royalty rate and how it’s used to calculate royalty payments. If it’s not clear …
When it comes to licensing, there are many ways to divide rights. One of the most common is the territory. Some IP, such as movies and TV shows, are more …
