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Category: Agreements

Agreements / Marketing / Strategy

Why Licensing is One of the Best Kept Secrets for Growing Your Business

Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …

Agreements / Mistakes

Is Your Exclusive Licensing Deal Costing You Money?

I’m often asked what exclusivity means in a licensing agreement. I always like to say there’s no such thing as an exclusive, exclusive. Exclusivity should always be tied to performance. …

Agreements / Mistakes / Negotiation / Patents

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Agreements / Mistakes / Royalties

Are You Confusing the Royalty Rate with the Royalty Calculation?

When it comes to getting paid in a licensing deal, there’s a big difference between the royalty rate and how it’s used to calculate royalty payments. If it’s not clear …

Agreements / How to

How to Set Up Territories in a Licensing Agreement

When it comes to licensing, there are many ways to divide rights. One of the most common is the territory. Some IP, such as movies and TV shows, are more …

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