5 Lies Licensees Tell IP Owners
Finding the right partner helps ensure your best chance of market success. But finding out if a partner is right for your IP is challenging, especially if you’re new …
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Can You License a Procedure or Process for a Product or Service?
Yes, it’s known as trade secrets and know-how. It includes systems, business processes, formulas, recipes, and other confidential information; anything you’ve created that helps you make a profit and doesn’t …
If You Don’t Do Anything, Nothing Will Happen
If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …
Why Negotiating Your Own Licensing Deal is a Bad Idea
One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why here are six of …
Why Licensing is Better Than Starting a Business
If you’ve got an IP, you have two options to make money with it: produce and sell it yourself or license it. Licensing rights to your IP for cash is …
