If It Isn’t a Win-Win Deal, You’ll Both Lose
When one or both partners are not happy about the licensing agreement, nobody wins. If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …
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Believing These 5 Myths About Licensing Keeps You From Doing It
Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …
Why Licensing Creates a Bigger Revenue Pie
When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …
Are You Trying to License Your IP with the “What In It For Me” Mindset?
The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …
There is More than One Way to Protect Your IP Rights
Intellectual property is an original work or invention you create and own the rights to. It starts as an idea and is developed into an innovative, new product, service, or …