Is Your IP Missing Its Window of Opportunity?
Timing is everything when it comes to licensing. You often hear the term “ahead of the curve.” It’s the case for many intellectual properties, especially something that changes a marketplace …
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Is Your Licensing Presentation Falling on Deaf Ears?
You’ve only got one chance to make the right impression. Give them the correct information, and they’ll listen with interest. Share the wrong info, and they’ll turn a deaf ear. …
Are You Taking a Shortcut to a Bad Licensing Partner?
Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …
How to Make Your Licensing Opportunity Irresistible
Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …
Why Licensing is One of the Best Kept Secrets for Growing Your Business
Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …