How to Set Up Territories in a Licensing Agreement
When it comes to licensing, there are many ways to divide rights. One of the most common is the territory. Some IP, such as movies and TV shows, are more …
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How to License Your Invention to DRTV Marketers
Direct Response TV marketing companies are always looking to license new products. The range of products sold in the DRTV industry is broad: fitness equipment, housewares, beauty products, health …
3 Big Negotiating Mistakes That Cost You Royalty Revenues
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my …
Licensing is a Money-Making Process If You Follow the Right Steps
Licensing is a process that involves a way of doing things to turn your IP into money-making products, services, and technologies. At its most basic level, licensing involves proving your …
Are You Stuck in a Licensing Trap?
Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …