Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

How to / Startups / Strategy

A Secret Source of IP to Launch Your Startup

Launching a new company is risky and time-consuming. R&D for new products and technologies is difficult and costly, especially for a startup. Most fail within the first five years due …

Brands / Mistakes / Partners

Are You Taking a Shortcut to a Bad Licensing Partner?

Taking shortcuts to get a deal done quickly is tempting. While taking the easy way may seem like a good idea, you can wind up with a wrong licensing partner …

Copyrights / How to / IP Value / Marketing / Patents

How to Make Your Licensing Opportunity Irresistible

Turning your IP into money-making products and services is the goal of licensing. It’s a money-making process, not a legal process (although protecting your IP is legal). But it requires …

Agreements / Marketing / Strategy

Why Licensing is One of the Best Kept Secrets for Growing Your Business

Licensing can take your company from zero to millions of dollars, in some cases overnight. That’s one of the best-kept secrets about licensing. Kids entertainment is an excellent example of …

IP Management / Mistakes / Patents / Trademarks

Are You Bogged Down Protecting Your IP Instead of Making Money With It?

Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …