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Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.
Agreements / Mistakes / Negotiation

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins.  If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Marketing / Mistakes

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …

Licensing Opportunities / Partners / Strategy

Why Licensing Creates a Bigger Revenue Pie

When you sell you generate an income. When you license you create a fortune. The more you “leverage” other people’s customers and products, the more income streams you’ll create. And …

Marketing / Mistakes / Value

Are You Trying to License Your IP with the “What In It For Me” Mindset?

The first thing many IP owners think of when trying to make money with their IP is “What’s in it for me”? How much can I charge? I want to …

How to / Types of IP

There is More than One Way to Protect Your IP Rights

Intellectual property is an original work or invention you create and own the rights to. It starts as an idea and is developed into an innovative, new product, service, or …

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Latest Posts

  • If It Isn’t a Win-Win Deal, You’ll Both Lose
  • Believing These 5 Myths About Licensing Keeps You From Doing It
  • Why Licensing Creates a Bigger Revenue Pie

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