Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.
Can You Make Money by Licensing Other People’s Intellectual Property If You Don’t Own Any? Absolutely! The beauty of intellectual property is that you don’t have to create it …
Protecting your intellectual property takes time. Especially if it is a patent. Waiting to complete your patent application can take up to three years. What do you do in the …
There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …
If you are an IP owner considering licensing, you may wonder if you can negotiate upfront fees in your licensing agreement. The answer is that in some cases, licensing agreements …
Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …
When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …
When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …
If you’re an inventor or small business owner, you know that licensing is a great way to commercialize your product. But what does it take to succeed in the world …
Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …
“I’d love to start a business, but I don’t know what I want to do.” If you’re asking yourself that question, I’ve good news. A gold mine of intellectual property …