Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

Licensing Opportunities / Licensing Strategy

When it Comes to Licensing, It Pays to Think Big

It always pays to think big when licensing your IP. That means don’t assume your IP is limited to “just one market” or one licensing partner. IP isn’t bound by …

How to / Mistakes / Negotiation

If You’re Too Hungry for a Deal, You Could Get Eaten Alive

The first deal that comes up isn’t always the best one. Especially if it’s the only one on the table. But if you’re too hungry for it, you’ll also lose …

IP Management / Marketing

Are You Missing Your Hidden Licensing Opportunities?

When it comes to your IP, there’s more than one way to make money with it. In most cases, you miss these licensing opportunities because they are hidden. In this …

Agreements / Mistakes / Negotiation

If It Isn’t a Win-Win Deal, You’ll Both Lose

When one or both partners are not happy about the licensing agreement, nobody wins. If it isn’t a good deal for both parties, it won’t last. Eventually, either you or …

Marketing / Mistakes

Believing These 5 Myths About Licensing Keeps You From Doing It

Licensing is a process. It requires doing certain activities and tasks to protect, manage, and turn your intellectual property into a money-making licensing deal. The problem is licensing is often …