Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

Ask Rand / Strategy

Can You Make Money by Licensing Other People’s IP If You Don’t Own Any?

Can You Make Money by Licensing Other People’s Intellectual Property If You Don’t Own Any? Absolutely! The beauty of intellectual property is that you don’t have to create it …

IP Management / Patents / Strategy

How to Start Licensing Your Pending Patent

Protecting your intellectual property takes time. Especially if it is a patent. Waiting to complete your patent application can take up to three years. What do you do in the …

Business / Marketing / Startups

How to Grow Your Business in Less Time with Licensing

There are two ways to grow in business: organically or through acquisition. Organically growing a business is the traditional way of starting from scratch and slowly growing by reinvesting profits …

Agreements / Negotiation

A Quick Guide to Fees and Royalties in Licensing Agreements

If you are an IP owner considering licensing, you may wonder if you can negotiate upfront fees in your licensing agreement. The answer is that in some cases, licensing agreements …

How to / Partners / Video

3 Tips For Finding the Right Licensing Partner

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

How to / Marketing / Strategy

How to License Your IP for Different Markets and Applications

When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …

art of licensing, teamwork

5 Tips for Mastering The Art of Licensing

If you’re an inventor or small business owner, you know that licensing is a great way to commercialize your product. But what does it take to succeed in the world …

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

How to / Startups

Here’s a Little Known Shortcut for Starting a Business

“I’d love to start a business, but I don’t know what I want to do.” If you’re asking yourself that question, I’ve good news. A gold mine of intellectual property …