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Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.
Home » Archives for Rand Brenner
How to / Partners / Video

Finding the Right Licensing Partner: A Short Guide for Inventors and Startups

Finding the right licensing partner is key to a successful deal if you’re an inventor or startup looking to license your intellectual property. You might get a lot of money …

Brands / Strategy / Trademarks / Types of IP

The Benefits of Licensing an Evergreen IP

When it comes to intellectual property, several types exist. One IP type is called “Evergreen” because it has built its value over time. Examples of Evergreen IPs include major consumer …

How to / Marketing / Strategy

What You Need to Know About Licensing Your IP for Different Markets and Applications

When it comes to licensing intellectual property (IP), one size does not fit all. Depending on your industry and business goals, you may need to tailor your IP strategy to …

art of licensing, teamwork
How to

5 Tips for Mastering The Art of Licensing

If you’re an inventor or small business owner, you know that licensing is a great way to commercialize your product. But what does it take to succeed in the world …

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

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Top Posts

  • How to Build the Value of Your IP to License It
    How to Build the Value of Your IP to License It
  • Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
    Finding the Right Licensing Partner: A Short Guide for Inventors and Startups
  • Is Your IP "Licensable"
    Is Your IP "Licensable"

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