Are You Bogged Down Protecting Your IP Instead of Making Money With It?
Protecting your intellectual property takes time. Especially if it is a patent, waiting to get your complete patent application can take up to three years. What do you do in …
How to Increase Your Training Course Revenue Without Spending a Dime
At the height of the Great Depression, a small-town teacher wrote a book and started teaching training courses based on his book. He taught his classes at the YMCA, local …
Are Your Deal Terms Getting Nibbled Away During Negotiations?
Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner. Most of …
If You Don’t Get the Word Out, How Will You Find a Licensing Partner?
During the 1930’s Great Depression, board games were a smart way to pass the time since most people didn’t have much money to spend on entertainment. During that time, Charles …
Marketing Secrets of the Licensing Pros – Online Event
To successfully license your IP, you must get the attention of potential partners. It requires communicating with the right type of target licensees to create a dialogue – information requests, …