Rand Brenner

Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

Licensing 101 – An IP in Motion Makes Money

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Negotiation

Why Negotiating Your Own Licensing Deal is a Bad Idea

One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why here are six of …

How to

Licensing 101 – Why Licensing is Better Than Starting a Business

If you’ve got an IP, you have two options to make money with it: produce and sell it yourself or license it. Licensing rights to your IP for cash is …

IP Value / Marketing / Workshop

Licensing 101 – Is Your IP “Licensable”

The key to making your IP “licensable” is building its value. The more valuable your intellectual property is, the more you’ll attract licensing partners, and the more likely you’ll succeed …

Ask Rand / Strategy

Can You Make Money Licensing Any Type of Intellectual Property?

You can make money licensing all types of intellectual property. This includes copyrights, trademarks, patents, and trade secrets. How you make money with it depends on what you do to bring it into the market.
#IP #licensing #strategy #invention #brand #startup