Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

How to / Marketing / Strategy

Are You Seeing Signs it’s Time to License Your IP?

Is demand for your patented invention growing faster than you can afford to produce? Have you written a new kids’ book that has a significant following, and now you want …

How to / Startups

Here’s a Little Known Shortcut for Starting a Business

“I’d love to start a business, but I don’t know what I want to do.” If you’re asking yourself that question, I’ve good news. A gold mine of intellectual property …

Mistakes / Presentations

You’ve Only Got One Chance to Make the Right Impression

You’ve only got one chance to make the right impression. Present the right story, and your potential licensing partner will be interested. Show them the wrong one, and they’ll walk …

How to / Marketing / Mistakes / Strategy

If You Don’t Do Anything, Nothing Will Happen

If you don’t start the race, you’ll never finish. I’m always amazed when I ask IP owners what they do with their IP. Most of the time, the answer is …

Why Negotiating Your Own Licensing Deal is a Bad Idea

One of the biggest mistakes in licensing is trying to negotiate yourself, especially if you’ve never negotiated a licensing deal. While there are many reasons why here are six of …