Rand Brenner

Author: Rand Brenner

Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid's action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazines including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.

Are You Stuck in a Licensing Trap?

Licensing your intellectual property is challenging especially if you’re not sure what to do or how to do it. And that can lead you into big licensing traps, some of …

How to / Marketing

How to Make Your IP Look Like a Million Bucks

When it comes to licensing, how you say it is just as important as what you say. If you want to get a big licensing deal, your licensing presentation must …

How to / Licensing Opportunities / Marketing / Strategy

3 Secrets to Selling Your Licensing Opportunity

Successfully selling your licensing opportunity (especially to the first licensing partner) takes more than just a great IP. It takes finding and creating the right partnership. Relationships and long-term partnerships …

Strategy

3 Ways to Make Money with Your IP

Making money with your IP means profiting from the value created from your IP. There are different ways of doing this. Producing and selling products is one option. Selling your …

Strategy

How to Promote Your Products or Services for Little or No Money

Making big money with your products or services doesn’t mean you have to spend big bucks. Riding the Coat-tails is a licensing strategy to get instant market recognition for your products or services. This strategy taps into the consumer awareness of well known brand.