Rand is the founder of Licensing4Profits and is President & CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in helping IP owners, businesses and start-ups manage and use their IP assets to increase revenues, cut costs and build company value. His experience includes over 25 years of developing and implementing licensing strategies for all types of intellectual property. His experience includes a number of industries and markets, including patented technologies in the areas of medical devices, consumer products, and food production, photographs and artwork, seminars & workshops, TV and theatrical entertainment, sports, and consumer brands. He’s led various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales, and property representation.
His career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where he licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. Rand has developed licensing and promotional deals with Fortune 1000 companies including Glaxo Smith Kline, Cargill, Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes, and others.
Rand is also a professional speaker on the topic of IP and licensing. He’s been a featured speaker at investor conferences, entrepreneur organizations, inventor clubs, trade associations, start-up incubators and educational institutions. Past speaking events include the ICFO Investment Conference, San Diego Investment Conference, UC Irvine, Westlaw Legal Center (NYC), National Speakers Association, Orange County Business Expo Center, and the Hong Kong FilmArt Expo.
Rand has also been a guest on a number of radio and internet TV shows including Business Black Belt Radio and the Warren Whitlock Show.
How to Build Your Business With Licensing
What’s Your IP Value?
Rand is also a writer, and his articles on licensing intellectual property have appeared in the Licensing Journal, Intellectual Property Magazine, and License India.
Rand received his undergraduate degree in Advertising from California State University – San Jose and his Masters of Business Administration from Pepperdine University. He remains active in the Pepperdine Alumni organization as past President of the NYC Chapter.