Rand is the founder of Licensing4Profits and is President & CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in helping IP owners, businesses and start-ups manage and use their IP assets to increase revenues, cut costs and build company value. His experience includes over 25 years of developing and implementing licensing strategies for all types of intellectual property. His experience includes a number of industries and markets, including patented technologies in the areas of medical devices, consumer products, and food production, photographs and artwork, seminars & workshops, TV and theatrical entertainment, sports, and consumer brands. He’s led various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales, and property representation.

His career included executive positions at Saban Entertainment and Warner Bros Consumer Products, where he licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. Rand has developed licensing and promotional deals with Fortune 1000 companies including Glaxo Smith Kline, Cargill, Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes, and others.

Rand is a published author, and released his newest book, Hidden Wealth: The Money Making Power of Licensing, in July 2019. He’s a contributing writer in Creating New Ventures published by the California State University Fullerton Center for Entrepreneurship.

Hidden Wealth Book

Rand has written a number of published articles about licensing appearing in several magazines, including The Licensing Journal, Intellectual Property Magazine, and License India. 

Rand also speaks on licensing at business, startup and investment conferences. Some of these include the Hong Kong Film Art Expo, UCI Business School, MedTech Monday Conference, Medical Device Manufacturing Trade Show, ICFO Capital Conferences, and Fast Start Studios startup incubator.