What’s The Value of an IP? It depends….

October 23, 20120 Comments

IP ValueThat is, it’s dependent upon what you have done to develop and commercialize the IP.  Because the value is derived from more than just receiving a patent, copyright, or trademark. While that does create some value, value is more about what IP represents in terms of revenues. A new technology that’s been developed and proven, and has application to multibillion dollar industries, could have a very, very large value. On the other hand, if you’ve got an idea for a new children’s TV series, although you’ve received the trademark and copyright, you’ve yet to expose it to an audience, so the value is very limited.

To better understand where the value of an intellectual property is derived, let’s look at a new product invention. Some of the key value drivers include:

  1.  – What problems is the product solving?
  2.  – What are the benefits?
  3.  – What makes this product so unique?

These are what people are looking for. This is what innovation is about; something that does something better, more unique, at a lower cost, and more effectively.  In next month’s newsletter, we’ll talk about some strategies that can be used to build value for your intellectual Property.


Licensing Partners Don’t License Ideas….They License Money.

Your goal is to get a partner interested in licensing your IP. But if you don’t give them the right information in the right way, they’ll walk away. If you are unsuccessful in licensing, it may be a timing issue, but more than likely, it’s lack of preparation and a poor presentation that did you in.  But how do you provide your information in a way that doesn’t put off a licensing partner? It’s called a Licensing Profile One-Sheet, and it’s one of the 5 core tools inside The Licensing Toolkit. This simple one page “fill-in-the-blanks” template lets you quickly create a summary of your licensing opportunity, and it’s the first information you’ll send a potential licensing partner. Click here to get The Licensing Toolkit.


 

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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