What Does Your Trademark Sound Like?

June 3, 20140 Comments


Most of us are aware that you can trademark a slogan, a logo, and a name, but did you know that it is also possible to trademark a sound? While it is still more difficult to protect a sound as a trademark, sounds have been increasingly used as trademarks in the marketplace.

Internationally, several countries have amended their trademark laws to include sounds, including the United Kingdom, Germany, Italy, New Zealand and Australia.

If you’ve been to the movies, and heard the MGM lion’s roar, or the THX “Deep Note” for its sound system before the movie starts, then what you’ve heard are both trademarks.

Technology companies are also using sounds, such as Intel’s 5 note ding/3 second chord sequence used with the Pentium processor, the spoken letters “AT&T” with a music background, and Nokia’s default ring tone are all trademarks.

You’ll even hear trademarked sounds for some well known consumer product brands including the Pillsbury Doughboys’ unique giggle (produced when Pop’n Fresh is poked in the stomach), and the Harley Davidson “Hog Call” engine rev (one of the most recognized sounds in the US).

Click this link and see if you recognize some of these trademark sounds.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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